WordPress Resources:
Download the latest version on WordPress for free, here.
Watch a video showing you how to install WordPress via FTP
Here’s a free FTP program to upload files from your computer to your web server. FileZilla.
Only 5% of small businesses blog and 99% of them are doing it wrong.
Blog Strategically
Use blog software to create massive amounts of keyword targeted web pages. Just babbling online without a strategy is a waste of time.
You need to create a lot of pages that will attract your buyers by using your keywords and your geo-tags. Geo-tags are critical to making this strategy work.
Create Pages with Local Buyer Keywords
Always include geo keywords in your posts unless you are a national company.
It’s far easier to rank high for ”New Jersey Florist” and another “Paramus NJ Wedding Flowers,” than simply “flowers.”
Sure, millions more search for “flowers” but most of them will never be in the market for your services. Besides, you’d have to compete with giant websites to rank on page one.
Because there are very few if any competitors in your area targeting local keywords effectively, your blog posts will show up on top when local shoppers are ready to buy.
Make a separate post about each of your keyword phrases.
Don’t just clone pages and change the headlines! The search engines will penalize your sire for duplicate content.
Use your blog to promote your business allies by giving them a review link to their sites.
Your business friends will appreciate it and probably offer to link back to you. Ask them to link to one of your sales pages (landing page) and not your home page.
Blogging Software
WordPress is the my favorite blogging software.
Remember – you don’t have to get technical to run a blog. Once installed, it really is super simple. If you insist on being a geek …I highly recommend WordPress for Dummies.
