Comments on: Why Ugly Clients Cost You Money

By: Brian McGovern

Brian McGovern — Fri, 08 May 2009 01:39:43 +0000

You nailed it. Even thought I don’t like it, the fact is that people do judge a book by its cover. And we’re all guilty of it too, unless we take the time to evaluate things carefully. But with so many decisions to make in a day, we go with the emotional brain.
That’s why I like to test images, headlines and layout. It’s fascinating work – you never know what people will react too.
PS – Great book on the subject: Buy-olgy by Martin Lindstrom. He shows that while sex may get attention, it isn’t the best way to sell.

By: Serenity J. Knutson

Serenity J. Knutson — Thu, 07 May 2009 20:51:44 +0000

Yes, it’s sad, but it’s true. I’ve watched it happen in an office full of otherwise kind and generous souls. Lay out a few different versions of the same design picturing different types of faces, and people naturally gravitate toward the design that features the “pretty people.” I don’t think most folks even consciously realize this is happening. Reminds me of the constant flow of opinions I see printed in consumer magazines about “stick-thin” models and the like. We can all write offended letters to all of the consumer magazines about their choices of models, but the fact is, pretty sells.

By: Emee

Emee — Sun, 26 Apr 2009 01:15:04 +0000

Brian, I can’t tell you how thankful I am that you wrote this post. If another photographer sends me a book (or to their website) featuring scary looking people, I’m going to scream! As much as we hate to think of ourselves as “lookists”, what you say is completely true. For a wedding celebration, the client wants to elevate themselves and step up to a level above the everyday.