PDN’s 2009 Wedding Business Survey Results.
Wedding photographers are getting hammered by the recession.
According to Photo District News, client bookings are down. No news there.
Here’s the interesting point …
“Those who added higher prices packages tend to be photographers who expect their incomes to rise this year.”
Instead of lowering your prices to make less money on fewer jobs, smart professionals are offering more value and earning higher fees.
More proof that dropping your prices is dumb?
“Those who added lower priced packages tend to be photographers who expect their incomes to fall this year.”
Not to numb you with number … but dropping your prices by 10% doesn’t mean 10% less profits. After you figure in your overhead and cost of services, a 10% discount could cost you 20% – even $60% less take home pay.
What should you do?
Raise prices, cut expenses and book more jobs.
How do you do you raise your prices, especially in this market?
Find ways to give more value. Offer bigger and better photo packages. Cross-sell related products and services.
How do I book more jobs?
How do I get more clients for my photography business?
Download Free Report
I’m so happy you asked. If you want “More Clients Now,” why not download a free copy right here? My free report shows you how to attract more ideal clients without spending more money. Now that’s a pretty good idea. So, get your copy now. Click here!
