How to Boost Your Bridal Business with Smart Marketing

To build a successful wedding planning business, you need a blueprint. Your marketing plan

Brian McGovern

will help you go from wishing and dreaming to doing and achieving.

You should have a clearly defined plan for every major business goal. It doesn’t have to be a long and complicated document. Don’t worry about making it impressive. It’s a plan of action, not academic exercise. You don’t need detailed cash flow projections and other bells and whistles unless you are using the plan document to borrow a lot of money.

Bridal Business Profit Start With Planning

Keep your marketing plan short and to the point. Make it as simple as possible. Here are the items you’ll want to include:

• Mission: Go beyond the meaningless buzzwords and connect with why you’re trying to build your business. This isn’t the place for puffery. Aim for clarity.
• Objectives: What goals do you need to accomplish? When do you need to accomplish them? What steps do you need to complete in order to complete your mission?
• Strategies: What’s the big plan for attracting new clients? What are your back-up plans? Never depend on any one way of accomplishing your goals.
• Action Steps: What do you need to accomplish on a daily, weekly and monthly basis to achieve your goals? These tiny steps will lead you to successfully completing your bigger strategies.
• Keeping Score: Break out your action steps into actionable items with deadlines.
• Daily Tasks: This is an offshoot of your marketing plan and should be part of your daily calendar. Instead of creating a daunting list of projects, break each and every project into simple steps. What’s first? What’s next? Beware of vague agenda items.

For example, a poorly defined action item would be, “Do bridal shows.” It’s not instructive because it doesn’t give specific action steps.

A better agenda would look like this:

1. Look for local bridal shows on Google.
2. Get producer contact information on at least 10 shows.
3. Email for information.
4. Schedule time to attend five bridal shows to preview as a guest.
5. Attend shows, take photos and notes for ideas.
6. Get contact information from non-competing exhibitors.
7. Call each exhibitor to get their opinion of the show.
8. And so on/

With a detailed and actionable lists of tasks before you and your staff, the next step is doing it. Keep records of the tasks you accomplish. Hold yourself accountable to completing each task.

On a monthly basis (weekly is even better), sit down with your plan, your task list and your journal. What’s working well? What can be improved upon?

By scheduling regular thinking time and diligently monitoring your progress you’re already taking steps that unsuccessful planners never will.

Keep your eyes open for new and more effective ways to promote your business. Right now, the internet offers an incredibly fast and cheap way to reach out and communicate with thousands of wedding shoppers.

Download Free Report

You can promote your wedding business online for free using amazingly powerful but easy to master social media tools. If you’d like to learn how leverage the power of the web to grow your business faster than ever before, be sure to download a free copy of “More Clients Now.” Discover how quickly you can start booking more weddings without spending a fortune.

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