What does it take to convert shoppers into clients? You must satisfy their basic desires.

One of their strongest basic desires is the need to avoid loss. Shoppers need to be confident in you and your services before they’ll buy.

That’s why shoppers tend to ask their friends and colleagues for business referrals. Asking around saves time and effort and helps avoid costly mistakes.

Consumer Behavior – Don’t Make Me Think!

Today’s buyer is faced with an overabundance of purchase choices.  Consumer research shows that when buyers are overwhelmed by choices, they tend to avoid making decisions or rely on mental shortcuts. These shortcuts, called heuristics, allow people to make decisions without the pain of active thinking.

Following the crowd, aka “social proof,” is one of the easiest ways to make a decision. Following the crowd often produce sufficient results – and when it results in a poor outcome it protects the crowd-follower’s ego. The follower feels less at fault if “everyone else is doing it.”

After years of struggle, many in the business rely exclusively on referrals for new business. Often this is because their other marketing efforts are too costly and ineffective to sustain.

A business that relies exclusively on personal referrals based on long-term friendships is a business that builds no equity. When the owner retires, so does the business. A business with no documented marketing system in place is a business that can’t be sold.

Building your business by passive referral is slow. It’s a passive strategy that relies on hoping your existing clients will remember you when someone asks them to suggest a vendor. If you only rely on passive referrals to grow your business, you’re business may struggle for years.

The Power of Raving Fans

Raving fans actively promote your brand. They don’t wait until someone asks about you. They tell the world. The way you get raving fans is make your business worth talking about – so be remarkable.

Word-of-mouth marketing is an active strategy. It starts by deliberately creating stories of experiences. Make your business story-worthy. Stories that make your customers want to tell the world about you.

Tell the world?

Ten years ago that would have been hyperbole but today it is fact. The tools and tactics you’re about to discover amplify your raving fans’ voices. Instead of just a handful of people hearing about you, these tools spread the legend of your brand further and faster than ever before.

Word-of-Mouth

It’s only natural for shoppers to rely on other people’s experiences. Life is just too short for buyers to research every possible alternative by themselves. The opinions and actions of others will have a tremendous impact on every decision your customers make.

Herd Mentality

So what does this have to do with promoting your business? Everything. People don’t trust advertising but they do trust other people. Harness the incredible power of word-of-mouth marketing by combining it with social media tools.

But let’s start at the beginning. Let’s assume you don’t have enough clients to refer business to you. How do you build up a client roster fast?

This first free tool I’m about to show you is an absolute goldmine. Take advantage of it right away. Eventually your competition will wise up – but for now you can dominate your local market …

To read the rest of this report, please download “More Clients NOW.”