After last week’s video about turning dead leads into new opportunities I got a comment from Barry Friedman of the Raspyni Brothers. We traded a few emails and Barry was kind enough to record an interview with me … and you can listen to it right here.

In this 15 minute audio, Barry shares some really great ideas on how to build relationships with your clients.

As the saying goes, “people prefer to do business with people they know like and trust.”

In this brief interview, Barry shares how he keeps The Raspyni Brothers on the A List of top corporate event planners. He also shares:

• What free, easy to use time management tool he uses to help him stay on top of a very busy schedule while traveling all over the world.
• Why becoming a trusted business partner is essential.
• How to make your client look like a genius to their clients.
• A simple strategy for standing out and building relationships after a sale falls off.

It’s a quick interview – listen to it twice. There are some real gems in here.

[audio=http://brianmcgovern.com/Brian_Raspyni.mp3]

If you’re in the corporate event industry, you probably already know who the Raspyni Brothers are. They’ve appeared on major television shows and have done over 1000 corporate events for many of the Fortune 500. I’m a BIG FAN.

Take a peak at this promo video and you’ll see why they’re the top choice for planners who want a funny, visual, smart and corporate friendly act that will surprise and delight.

Website.

You know how I’m always screaming about having a good website? The Raspyni Brothers should be your role model. Their site is clean, well designed, fun and professional. It’s easy to get all your questions answered here. Check The Raspyni Brothers.

Raspyni Agent Friendly Website (no contact info) If your services are sold by a third-party, do yourself a favor and create a website that your clients can send their clients to.

Survey

Barry mentioned his double use of surveys that not only give him valuable feedback for his own team – he also shares participant feedback with his clients …. who can pass it on to their clients … and look like champs. Check out their survey.

Conclusion

Don’t think that just because you do a great job for clients that all you have to do is send out a Holiday card once a year and you’ll keep them coming back for more.  Even if you do an amazing job you still have to market yourself.

Is your business as amazing as the Raspyni Brother’s act? Even these super talented guys – who consistently get standing ovations -  know that marketing and sales is vital to their success.

Create a smart marketing system and take action!