Looking for more ways to promote your wedding planning or wedding services business? Today’s brides are online … and are overwhelmed by too many choices and poorly designed websites.
Tag Archive: marketing
Catering & Event Business Grows in Recession: A Recipe for Success
How did one event planner / caterer go from working out of her basement to running an event empire … during a recession?
Why Four Out Of Five Event Services Companies Will Go Extinct
Why are so many event businesses in trouble? The recession is only partly to blame. Homogeny. Because of the Internet, your customers can easily find lower-priced competitors faster than ever before. If you only provide generic event services that any other company can sell, you are a commodity. Take DJs for example, an industry full…
The Freeway To Booking More Events
How to market your event planning business. How wedding planners can market themselves better. Get more catering clients.
Marketing Ideas for Caterers and Event Biz
If you’re looking for a fast way to generate more event bookings – try this strategy. You can actually increase the amount of advertising you do AND decrease your advertising costs … in fact you can even make advertising a source of revenue instead of an expense.
Sales Tips: Close More Opening More
With a strong lead attraction system in place, prospective clients will pre-sell themselves. All you have to do is help them decide which of your services will be the best fit.
With a good lead attraction and conversion system – you just take orders and cash the checks.
Marketing Plans for Caterers and Planners
Event & catering business plans. Whether you are starting a catering business or looking to expand a wedding planning company – you need to consider these ideas.
Free Directories for Photographers
Get your photography business website to ranker higher the search engines. Here’s a list of free or nearly free directories for photographers.
Gordon Ramsay, David Tutera & Building Your Catering & Event Business
Love him or hate him, you have to admit Gordon Ramsay is a powerful brand. David Tutera may not plan events the way you would, but his client roster is pure A-list.
So what business lessons do a hot-headed chef or a celebrity party planner offer you? Plenty… here are just two lessons:
Attract Sales By Not Selling
A fully booked calendar and a waiting list are two things that make clients want to do business with you all the more. Similarly, when you have a massive backlog of qualified leads and not enough time to call them all – you don’t have to beg or hard-sell. You just focus on trying to help other people and let them decide.