Getting leads from your website without spending any more money is a pretty good bargain, wouldn’t you say? You went to the trouble and expense of getting a website – so why isn’t it generating dozens of qualified leads every week? If a Tree Falls in the Forest … If qualified buyers can’t find your…
Tag Archive: marketing
FAST Way to Book More Sales
One of the biggest reasons why event business owners fail to reach their income goals is because they stink at selling and marketing. Some have a bad attitude towards these critical success components and do a poor job at promoting themselves. Others recognize how important it is to market and sell well but they never get around to doing it often enough. And some just have lousy advertising, pathetic websites and zero sales ability.
Linking Project
PROJECT CLOSED! To download MP3 … right click here and choose Save As. Getting your website ranked on top of Google for a specific keyword requires two things; first, your website must be optimized for that keyword. Second, your website must have more inbound links than other sites that are optimized for that keyword. A…
How To Sell Event Services Over The Phone
I just read this article and had to share it with you. If you’re like me, you’re always looking for ways to grow your event business … and you hate to “sell.” And furthermore, you really hate cold-calling. But, here a secret for you … most of your competition hates it too and the few…
Professional Event Production: Are You an Order Taker?
Are you failing your obligation to your client and to your business by being just an order taker? There’s something noble about upselling … it’s adding value to the event. Pat Aheasy has a great post on the subject. Professional Event Production: Are You an Order Taker?.
Know Your Numbers
If you want to make money in the event and catering business, it’s all about the numbers.
The Look of a Winner: Appearance Matters
“You can’t judge a book by its cover,” yet that’s exactly what people do. Politicians are elected based on appearance it seems. Scores of tests back this claim. (See the link to Scientific American) “Swiss children as young as five years can predict which candidates are more likely to win French parliamentary elections.” How? The…
Marketing v Newton
the force that makes your marketing work doesn’t come from you – it comes from the market itself. Your clever websites and postcards, your telemarketing and networking – do not create desire – they can only tap into and direct the desire that already exists in
Marketing Q&A Call Audio and Slide
How to market your event business. Marketing Q & A conference call.
The Wedding Industry: High Pressure Sales Tactics
Has the wedding industry gone too far? Are we dishonoring sacred ceremonies and turning them in garish theatrical productions?