If you really want to build a successful business you just have to one thing.

It’s not building a fancier website or getting on page one of Google. It’s not pimping out your logo. It’s not giving out key chains and pens.

It’s not cold-calling or getting really good at handling objections.

The big secret to creating demand and getting clients to line up to do business with is … being remarkable.

Be the business that creates raving fans. The kind of fans who don’t just join your Facebook fan page, they start one for you.

On the face of it – it seems obvious.

But if it’s so obvious, why aren’t you doing it?

It’s because it’s hard to do … and besides, clients don’t demand it.

So we focus on “customer satisfaction” instead of creating amazing experiences that make customers want to tell the whole world about you.

Do you really think good enough is good enough?

Do you really expect to build a thriving business built on mediocrity?

Mediocre businesses always struggle to find clients. Remarkable ones struggle to keep up with demand.

• A remarkable party DJ gives a client a show that’s worth $2,000 but only charges $800.
• A remarkable caterer helps a bride pick out flowers, even if he doesn’t sell flowers.
• A remarkable event photographer pulls some strings and gets her friend at the New York Times to cover her client’s grand-opening.
• A remarkable A/V company helps the event producer find a keynote speaker at the last minute.
• A remarkable banquet manager picks up the guest of honor’s lost luggage at the airport.

If you consistently “wow” your customers by going above and beyond the call of duty you will have customers for life.

Constantly ask yourself, “How can I amaze my clients today?”

I challenge you to do something jaw-droppingly astounding for 10 of your best customers this week.

Marketing For Wedding Planners & Caterers

Brian McGovern

Marketing your wedding planning or catering business can be challenging. It’s not something you can “set & forget,” unless you want to be stomped by your competition.

But I have some good news for you … I’ve got two nice freebies for you this week.
The first is an FREE report on how to maximize your profits in the wedding business. It’s called, “The Wedding Experts Guide to Sales and Marketing by Brian D. Lawrence.” It’s a 94 page manual that shows you how to attract more wedding clients and increase your profits on each sale.
I originally saw this on TheWeddingReport.com. I think you will find many great ideas in this report, whether you are a wedding planner, caterer, photographer, florist, invitation designer, videographer, limo company, DJ, and so on.
He has some cool ideas for promoting a wedding business like

• How to Start a Bridal Boutique and Operate Rent-Free (page 88)
• How To Produce Your Own Bridal Show (page 36)
• Marketing for The Caterer (page 59)
• How to Increase Your Wedding Photography Business (page 64)
• How To Develop Your Own Lead Sources (page 13)
• How To Negotiate With Vendors (page 49)

Keep in mind this report was written in 1998. There are some outdated marketing techniques like cold calling and no mention of Internet marketing. Still, this manual is full of timeless, profit producing ideas.
You can download a free copy at

http://www.localtrafficbuilder.com/weddingmanual/

Enjoy.
Next, some very exciting news.

My friends over at GalaMall.com recently decided to open up their directory to event professionals at no charge. You can be listed on GalaMall.com’s Showcase directory … this is not some cheapo basic listing. You can upload photographs, videos, links to your sites, or direct contact information, coupon codes and more. This is not a gimmick, it’s for real. I’ve personally known the owner for years and I’m excited to share this news with you.
You do not have to include any credit card information, and your listing it is completely under your control.
Remember, the more “back links” your website has (hyperlinks from outside websites pointing to your pages) the higher your pages will rank in Google, Yahoo and the other search engines. Go ahead and grab your complementary showcase listing here
http://galamall.com/advertise.php

And of course …

In case you haven’t done so already … go ahead and download my free report, “More Clients

Now.”  Why? How about 10 breakthrough tools you can start using today to generate a swarm of leads …

for free? Learn how to make the most of blogs, Facebook, LinkedIn, Google Local and more. So, go ahead and download your copy here, now!

And remember, if you have any questions, comments, suggestions or even criticisms … why not leave a comment in the box below?

And if I could be so bold … notice the little buttons below? You can share this page with your friends and associates on FaceBook, Twitter, LinkedIn and more just by clicking on those cute little buttons. (Only cool people share, am I right?)

That’s it for me kids!

Brian