Sorry – Early Registration For The Workshop Is Closed.

Want to book more events? Want to close more contracts for catering and event jobs?
You may think you need to “learn how to close” sales.
You’d be wrong.
The best thing you can do is stop trying to close sales and focus on helping other people. Forget those silly, outdated “closing techniques.”

Sales trainers love to teach them because sales people want to learn them. There’s lots of money to be made in selling “magic sales closing techniques.”

Snappy closing techniques give the desperate sales person the illusion of control.
Here’s my problem with closing techniques. They’re manipulative and transparently so.
If you try a closing technique on a senior executive, you make an ass of yourself.
If you use “closing techniques,” you obviously don’t respect your buyers. You don’t believe your product can be bought – it has to be shoved down the other guy’s throat.
If you use closing techniques, maybe you’re not too proud of what you do for a living.
Here’s how you close sales – help other people who come through your sales funnel. Don’t try to sell them. Let your sales process allow them to buy.
Your first step is to create a massive top to your sales funnel – to automatically attract qualified buyers – without cold calling and other labor intensive and outdated “prospecting techniques.”
With a strong lead attraction system in place, prospective clients will pre-sell themselves. All you have to do is help them decide which of your services will be the best fit.

Want more leads – fast – and without spending any money? Download a free copy of More Clients Now and discover how to attract buyers with 10 breakthrough online tools. They’re easy to use and can attract thousands of customers. Download it now.

With a good lead attraction and conversion system – you just take orders and cash the checks.
Isn’t that more fun than twisting arms?

I used to get annoyed when I answered the phone and the first thing the caller said was, “How much do you charge?”

What a stupid question!

“This isn’t a commodity, it’s not like you’re buying a gallon of gas,” I’d say. “Let me ask you a few questions and get a better idea. What is your name? How did you hear about us? What kind of budget do you have? How many people will be at your event?”

They’d respond, “I just want to know how much you charge – just a rough idea.”

“Well, every event is different.”

“What’s a ball park price range?”

Ugh. This sort of tug-of-war went on and on. Half way through, I’d decide the caller was a penny-pinching jerk. My patience would slip and I’d end up alienating the caller.

One day, I saw the light! I was the problem, not the caller.

I was being evasive and manipulative. I was focused on getting what I wanted first. I wanted the caller’s full name, phone number (this was the Dark Ages, before Caller ID), and mailing address. I wanted to get them chatting and bonding with me. I wanted a chance to impress and intrigue them. I wanted to control the call.

All they wanted was help.

When people call you for information – they’re not trying to be difficult. They just don’t want to be sold. They want information – not manipulation.

Treat your callers with respect and seek to serve them with the highest level of attention and care you can give them. Don’t worry or focus on making a sale.

If you take good care of people and offer what they want, you’ll make the sale. Just focus on really understanding what the customer wants and communicating your offer clearly.

It’s really easy to start doing this – if you have more inbound leads than you need. But if you need to make 10 sales and you only have 5 leads …

That’s why you need a marketing system that generates an overabundance of qualified sales leads.

A fully booked calendar and a waiting list are two things that make clients want to do business with you all the more.  Similarly, when you have a massive backlog of qualified leads and not enough time to call them all – you don’t have to beg or hard-sell. You just focus on trying to help other people and let them decide.

One way to generate a massive amount of sales leads – without spending money – is to take advantage of online marketing tools. Blogs, Facebook, Twitter, e-mail, forums, bulletin boards, LinkedIn, search directories – all of these tools generate leads for those of us who understand them. Want to learn how to generate leads online with free tools? I invite you to download my free ebook, More Clients Now.

Learn how to market your business, generate a massive amount of leads and the sales will take care of themselves.

Craigslist is a great source for event leads of all kinds. Sure, there are lots of bargain hunters here … but also a lot of great bookings too.

To make it work, you have to act fast! If you don’t respond quickly, the lead goes cold fast.

But who has time to check Craigslist every ten minutes and sort through lots of junk to maybe find a qualified lead? You do!

Here’s an easy way you can automatically check Craigslist for sales leads without having to log on and search it yourself.

Here’s how to automate Craigslist so you never miss out on a sales lead. I made a quick video that shows you how to set it up. Hope it helps.

Click here to watch a quick video tutorial.