Before you set up your Facebook Fan Page … make sure you’ve done your keyword research!

You want to name your fan page with your brand and your keywords. Your brand is useless at attracting customers who haven’t heard of you!

I just did a quick search for an article in which I use wedding dj’s as an example. I checked out Google and was astounded.

Keyword: wedding djs – over 90,000 monthly searches

Keyword: weddings dj – 3,600 monthly searches

Just by misplacing your “s” you’d lose out on a ton of potential customers.

So – don’t guess or assume you know the best keywords to optimize for … go over to Google’s free Keyword Tool and find the right keywords.