Posts Tagged: facebook marketing

Articles — 2 Comments
20
Nov 09

Marketing With Facebook Fan Pages Part 3

If you want to attract more buyers and turn them into paying clients - you have to prove you are better than the competition. Agreed?

Now if YOU say you’re great, I may doubt it. If another person tells me you’re great, that’s more believable.  And if 10 or 20 people say you’re great?  I’m a believer!

You need to get testimonials that are believable.  A trustworthy testimonial includes the full name and photograph of the person giving you an endorsement. Luck for you, Facebook makes this really easy … in this video I’ll show you how to get your customers to join your Facebook Fan Page and leave a great review that will impress your prospective buyer.

If you happen to be reading this after Thanksgiving (or you’re not in the US) just send a nice card - maybe a “Thinking Of You” or “Thank You” card.

http://www.youtube.com/watch?v=W0MjvucW5J0

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Articles — 7 Comments
18
Nov 09

Marketing With Facebook Fan Pages Part 2

Getting New Customers With Facebook and Not Just Fans!

http://www.youtube.com/watch?v=JeqmylusdZw

You can use Facebook to get more customers. Not “friends,” not “fans,” - customers - clients with cash.

So why isn’t it working for you? Either you haven’t started using Facebook at all - or you are - but you’re doing it all wrong.

Facebook can connect you into a swarm of over 300 million people - all for free - it can help you attract new clients, reactivate dead accounts, generate referrals and repeat business. But you have to use it correctly.

In today’s video update I’ll show you the 5 big mistakes I see small business owners make - mistakes that make your pages useless at best - and at the extreme they can ruin your reputation on that platform.

In case you missed Part One … watch it here!

Watch the video - leave me a comment, and share this please with friends on Facebook, Twitter and LinkedIn. Thanks!

Articles — 10 Comments
16
Nov 09

Marketing With Facebook Fan Pages Part 1

If the video is not visible above, you can watch it on YouTube, just click here.

Here’s video one in a series designed to show you how to attract more clients using Facebook. This strategy is not for big companies that sell products globally (but it can be adapted to fit) I designed it to help service business owners and professional services providers.

cialdiniOne of the major drivers for this strategy is “social proof.” The concept of social proof was developed and popularized by Dr. Robert Cialdini.  I highly recommend his classic book, “Influence: Science and Practice.”

Facebook makes it easy to gather, display and spread customer testimonials.  The Facebook platform makes testimonials more credible as each one includes a photograph of the endorser and their full name.

In this first video I’ll show you why having a smart Facebook Fan Page marketing strategy is critical. Don’t start your fan page until you master the strategies and principles in this series.

Please leave feel free to leave a comment or question below.

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