If the video is not visible above, you can watch it on YouTube, just click here.

Here’s video one in a series designed to show you how to attract more clients using Facebook. This strategy is not for big companies that sell products globally (but it can be adapted to fit) I designed it to help service business owners and professional services providers.

One of the major drivers for this strategy is “social proof.” The concept of social proof was developed and popularized by Dr. Robert Cialdini.  I highly recommend his classic book, “Influence: Science and Practice.”

Facebook makes it easy to gather, display and spread customer testimonials.  The Facebook platform makes testimonials more credible as each one includes a photograph of the endorser and their full name.

In this first video I’ll show you why having a smart Facebook Fan Page marketing strategy is critical. Don’t start your fan page until you master the strategies and principles in this series.

Please leave feel free to leave a comment or question below.

If you haven’t already downloaded my free report, “More Clients NOW: 10 Breakthrough Tools For Business Growth,” I invite you to do so now. Click here to get it instantly.