How did one event planner / caterer go from working out of her basement to running an event empire … during a recession?

Why are so many event businesses in trouble? The recession is only partly to blame. Homogeny. Because of the Internet, your customers can easily find lower-priced competitors faster than ever before. If you only provide generic event services that any other company can sell, you are a commodity. Take DJs for example, an industry full [...]

How to market your event planning business. How wedding planners can market themselves better. Get more catering clients.

“The God’s cannot help those who do not seize opportunities.” Listen up my event & catering friends. Whether you’re an off-site caterer, a wedding photographer, event planner, DJ, designer …. you have a choice; You can a) make less money and blame the economy – or b) make this your best year ever. Yes, the  [...]

I’ve made thousands of extra dollars off this tactic. It’s a fun, positive and free way to build your brand and generate high quality leads. Use it! The Thank You Blog Do you send thank you cards to clients? Most business owners and salespeople know how well thank you cards help build a relationship. Because [...]

“How to double your profits by selling a product nobody buys, or how one business owner increased revenues by 20% with a crayon.” If you want to make more money during a recession, should you raise your prices?  To understand the answer to that question, first I have to tell you about my shoes. On [...]