Strategic Partnerships

You need new clients and more sales -but you don’t have the time, the training or the patience for online marketing.

Should you blog, tweet, post or pin?

What’s better, Facebook, LinkedIn or Google?

Everyday there’s some new internet marketing fad to chase. And you end up confused and overwhelmed. Luckily there is a better way.

If you want to spend less time and money to market your business – and you want to grow your company faster than ever before with total certainty – read on.

More Sales, Less Confusion.

Do you remember what would happen when Oprah recommended a new book? It became an overnight best seller. Why?

Reach & Trust.

Oprah reached millions of people who trusted her opinion. Those who command our attention and earn our trust have leverage.

How far does your marketing message reach? Chances are most people don’t know your business. Advertising to everyone is just too expensive. And even if you could advertise more, it’s┬álikely to be ignored … because people don’t trust most advertisements.

Power Partners

Imagine you could partner with someone who is trusted and known to your ideal buyers. This partner would be your advocate and would actively promote and endorse you to the exact people who needed you. Think that might help you sell more?

How to get other businesses to send you pre-qualified leads and buyers on-demand.

Companies spend buckets of cash and years of sweat to build their client lists. They’ve got loyal buyers – but they can’t possibly fill all of their clients’ needs. Many companies – who don’t compete with you – have buyers who need your products or services – but they don’t offer what you sell.

That’s why joint-marketing makes so much sense.

Examples

  1. Members of AARP get discounts on auto insurance. The insurance company shares the revenues they earn when members sign up. Everybody wins.
  2. A theater company mails out show tickets and includes a special coupon for a nearby restaurant near the theater. The restaurant gets a new customers, the customers save money on their meal and the theater earns a referral commission.
  3. A pool maintenance company could partner with a landscaper to grow the business. All the pool company has to do is give the landscaper a letter and coupon to send out with regular mail. When the customer redeems the coupon the pool guy pays the landscaper.
  4. A catering hall connects a bride-to-be with a photographer and florists from their “preferred vendor” list. The bride saves time and finds a reliable vendor (but maybe not the cheapest) – the catering hall makes a commission and doesn’t have educate new vendors on their policies – and the vendors get leads without paying money for ads, and leads are real easy to sell.

Advantages:

Your partner promotes for you for free. You only pay the promoter when a sale is made and the money is in your pocket.

You get access to new potential buyers who are pre-qualified and who trust you – thanks to the promoter’s endorsement.

Your partner makes money without having to stock, ship or service.

Disadvantages:

The arrangement might be misconstrued as a “kickback” if you’re not careful. When in doubt, disclose. Don’t ever mislead. As long as the promoter doesn’t try to disguise the nature of offer it should work fine. Licensed professionals should check to make sure that they’re allowed to do paid endorsements.

Be careful about whom you partner with. Recommending a shoddy business just to make a quick buck can be more trouble than it’s worth.