Comments on: The Show Business of Event Business http://brianmcgovern.com/show-business-event-business/ Marketing For Professionals Sun, 21 Mar 2010 18:45:23 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Barlu http://brianmcgovern.com/show-business-event-business/comment-page-1/#comment-1107 Barlu Thu, 04 Mar 2010 01:42:08 +0000 http://brianmcgovern.com/?p=830#comment-1107 Hi Brian, Many tx for all the great articles and advise. If you wouldn't mind and have the chance could you please look at my webiste and give me some advise. I know it needs some work. I would like some advise before I can approach someone to help me work on it. tx muchly. Hi Brian,

Many tx for all the great articles and advise. If you wouldn’t mind and have the chance could you please look at my webiste and give me some advise. I know it needs some work. I would like some advise before I can approach someone to help me work on it.

tx muchly.

]]> By: Karol Welsh http://brianmcgovern.com/show-business-event-business/comment-page-1/#comment-788 Karol Welsh Thu, 23 Jul 2009 18:40:40 +0000 http://brianmcgovern.com/?p=830#comment-788 Thanks Brian for taking a look at the website and your compliments of the site. I don't know if I have any tips except there has been a ton of hard work to get the website it where it is today. I feel like I am always competing with those national companies like theknot.com, weddingchannel.com, and mywedding.com where so many advertisers want to put their advertising dollars. Thanks Brian for taking a look at the website and your compliments of the site. I don’t know if I have any tips except there has been a ton of hard work to get the website it where it is today. I feel like I am always competing with those national companies like theknot.com, weddingchannel.com, and mywedding.com where so many advertisers want to put their advertising dollars.

]]> By: Brian McGovern http://brianmcgovern.com/show-business-event-business/comment-page-1/#comment-781 Brian McGovern Tue, 21 Jul 2009 19:21:17 +0000 http://brianmcgovern.com/?p=830#comment-781 The header graphic is nice, the color scheme is good too - fun and whimsical. I'd upgrade the photographs and add more photos. Video is great too. You can do a free video with still photos at animoto.com. I'd like to see testimonials on the site. That would help sell it. Importantly, review your SEO ... your title tags should not be the name of your company - instead include your best keywords. Also, your site has no meta data like keywords and description. Finally, get your city in copy. The search engine can't connect you with local buyers unless you tell then what city you serve. The header graphic is nice, the color scheme is good too - fun and whimsical. I’d upgrade the photographs and add more photos. Video is great too. You can do a free video with still photos at animoto.com.
I’d like to see testimonials on the site. That would help sell it.
Importantly, review your SEO … your title tags should not be the name of your company - instead include your best keywords. Also, your site has no meta data like keywords and description.
Finally, get your city in copy. The search engine can’t connect you with local buyers unless you tell then what city you serve.

]]> By: Lisa Chambers Cole http://brianmcgovern.com/show-business-event-business/comment-page-1/#comment-780 Lisa Chambers Cole Tue, 21 Jul 2009 19:01:09 +0000 http://brianmcgovern.com/?p=830#comment-780 Brian, As always what a great article...I use mascots/characters for my look-a-like cartoon character birthday party business, so the AvantGarb.com website was a perfect example for me. Their website is informative, exciting, and entertaining. I reevaluated my website, and I think it is also informative, exciting, and entertaining. Brian - What is your opinion? Brian,

As always what a great article…I use mascots/characters for my look-a-like cartoon character birthday party business, so the AvantGarb.com website was a perfect example for me. Their website is informative, exciting, and entertaining. I reevaluated my website, and I think it is also informative, exciting, and entertaining.

Brian - What is your opinion?

]]> By: Brian McGovern http://brianmcgovern.com/show-business-event-business/comment-page-1/#comment-772 Brian McGovern Mon, 20 Jul 2009 17:29:20 +0000 http://brianmcgovern.com/?p=830#comment-772 Karol, Wow! Your website looks fantastic. You must have a pretty good click through rate. Lot's of valuable content, links and GREAT graphics. Elegant and professional. Dang! You are Special, K! Mind sharing your web designing tips with us? If I were an wedding services professional in Dallas I'd want to be listed here! Check it out <a href="http://www.dallasweddingplanner.com/" rel="nofollow">Dallas Wedding Planner</a> Karol,
Wow! Your website looks fantastic. You must have a pretty good click through rate. Lot’s of valuable content, links and GREAT graphics. Elegant and professional. Dang! You are Special, K!
Mind sharing your web designing tips with us?
If I were an wedding services professional in Dallas I’d want to be listed here!
Check it out Dallas Wedding Planner

]]> By: Karol Welsh http://brianmcgovern.com/show-business-event-business/comment-page-1/#comment-771 Karol Welsh Mon, 20 Jul 2009 16:30:23 +0000 http://brianmcgovern.com/?p=830#comment-771 Brian, thank you so much for your insight. I read your blog regularly and have learned so much. I am constantly trying to read to teach myself ways to improve my business and my website however I feel like I know so little. I want my website to catch a bride's attention and not look like everyone else. We are in Dallas, Texas and focusing on the Dallas bride planning her wedding. I would appreciate you looking at it and giving me your honest opinion. I know there are always areas to improve upon! Brian, thank you so much for your insight. I read your blog regularly and have learned so much. I am constantly trying to read to teach myself ways to improve my business and my website however I feel like I know so little.

I want my website to catch a bride’s attention and not look like everyone else. We are in Dallas, Texas and focusing on the Dallas bride planning her wedding. I would appreciate you looking at it and giving me your honest opinion. I know there are always areas to improve upon!

]]> By: Brian McGovern http://brianmcgovern.com/show-business-event-business/comment-page-1/#comment-769 Brian McGovern Mon, 20 Jul 2009 14:55:59 +0000 http://brianmcgovern.com/?p=830#comment-769 Dave, The site is a bit confusing. I'd like to see a very brief description of your offerings without any fluff. The content on your services page should be on your home page so that instantly I can see what you can do for me. Lose the black background - I would like to see a more crisp look. Use bigger graphics too. The event buyer wants to do business with a production company that instills confidence. Use more logos of the equipment you rent and use. Show more of your portfolio. (Show, don't tell us about the jobs you've produced.) Get some happy client testimonials and make them prominent. Are you part of any associations? Display it. And your header graphic needs to be clickable so it brings the visitor back to your homepage. One idea ... have a slide-show or graphic "before & after" video of your team transforming a boring event site into a jaw-dropping gala. Meserole Street? I grew up in Brooklyn and had to look that one up! That's a great location for serving the Tri-State area. Give me a buzz if you need a better explanation. You also need to rethink your meta-tags and keywords. You're not optimized for getting found on Google. For example. never make the tag for your home page read "home." Instead, pack it with keywords "NY Event Production Company" or something like that. Don't get overwhelmed! If you get stuck, you know how to find me! Dave,
The site is a bit confusing. I’d like to see a very brief description of your offerings without any fluff. The content on your services page should be on your home page so that instantly I can see what you can do for me. Lose the black background - I would like to see a more crisp look.
Use bigger graphics too.

The event buyer wants to do business with a production company that instills confidence. Use more logos of the equipment you rent and use. Show more of your portfolio. (Show, don’t tell us about the jobs you’ve produced.) Get some happy client testimonials and make them prominent. Are you part of any associations? Display it.

And your header graphic needs to be clickable so it brings the visitor back to your homepage.

One idea … have a slide-show or graphic “before & after” video of your team transforming a boring event site into a jaw-dropping gala.
Meserole Street? I grew up in Brooklyn and had to look that one up! That’s a great location for serving the Tri-State area. Give me a buzz if you need a better explanation.

You also need to rethink your meta-tags and keywords. You’re not optimized for getting found on Google. For example. never make the tag for your home page read “home.” Instead, pack it with keywords “NY Event Production Company” or something like that. Don’t get overwhelmed! If you get stuck, you know how to find me!

]]> By: Brian McGovern http://brianmcgovern.com/show-business-event-business/comment-page-1/#comment-768 Brian McGovern Mon, 20 Jul 2009 14:30:19 +0000 http://brianmcgovern.com/?p=830#comment-768 Hi Victor, Yep, it's time for a makeover! The most prominent thing on your home page is your logo - (who you are) but I think it should be what you can do for the client ... images of guests enjoying fine catering and delightful entertainment. The site graphics and fonts should be updated. The navigation bar works fine, but it shows its age. If you are going to do it yourself, I highly recommend a <a href="http://www.90secondwebsitebuilder.com/cgi-bin/affiliates/clickthru.cgi?id=brianmcgov " rel="nofollow">90 Second Website Builder</a>. I bought it for one of my company sites and was skeptical ... it is so easy to use, it looks great and it's only $77. I just signed up to be an affiliate for the product so I make a few bucks if you buy it through my link (full disclosure!) But I recommend that you hire a local web designer that has stellar references from local business owners. You don't need to pay more than $300 for a make-over. Important! Make sure you plan out your keywords before you do the make over. For example, the keyword "grill outs" gets 22,000 searches but "bbq catering" gets 33,000. Why not include both? More images ... and video for the entertainment portion. Hi Victor,

Yep, it’s time for a makeover! The most prominent thing on your home page is your logo - (who you are) but I think it should be what you can do for the client … images of guests enjoying fine catering and delightful entertainment. The site graphics and fonts should be updated. The navigation bar works fine, but it shows its age. If you are going to do it yourself, I highly recommend a 90 Second Website Builder. I bought it for one of my company sites and was skeptical … it is so easy to use, it looks great and it’s only $77. I just signed up to be an affiliate for the product so I make a few bucks if you buy it through my link (full disclosure!)
But I recommend that you hire a local web designer that has stellar references from local business owners.

You don’t need to pay more than $300 for a make-over.

Important! Make sure you plan out your keywords before you do the make over. For example, the keyword “grill outs” gets 22,000 searches but “bbq catering” gets 33,000. Why not include both?

More images … and video for the entertainment portion.

]]> By: Brian McGovern http://brianmcgovern.com/show-business-event-business/comment-page-1/#comment-767 Brian McGovern Mon, 20 Jul 2009 14:06:27 +0000 http://brianmcgovern.com/?p=830#comment-767 Scott - Nice job! Your site is much better than many others out there. The site looks up to date, the layout works. But, there is always room for improvement. I'd like to see a large auto-play slide show on the home page, above the fold and a very clear navigation to an irresistible "special offer" on an internal page. The slide-show should be powerful and emotional images. The "special offer" must motivate your ideal client to take an action. The layout is fine as-is for clients who are referred to you, but as a traffic-stopper for the web-surfing shopper it needs more compelling graphics and a call to action. You must give the surfer a strong reason to click on the next page and a stronger reason for them to take an action like calling you or opting in. Feel free to send me a note or call me for a better explanation. Thanks Scott. Scott - Nice job! Your site is much better than many others out there. The site looks up to date, the layout works. But, there is always room for improvement.
I’d like to see a large auto-play slide show on the home page, above the fold and a very clear navigation to an irresistible “special offer” on an internal page. The slide-show should be powerful and emotional images. The “special offer” must motivate your ideal client to take an action.
The layout is fine as-is for clients who are referred to you, but as a traffic-stopper for the web-surfing shopper it needs more compelling graphics and a call to action. You must give the surfer a strong reason to click on the next page and a stronger reason for them to take an action like calling you or opting in. Feel free to send me a note or call me for a better explanation. Thanks Scott.

]]> By: Dave Ruck http://brianmcgovern.com/show-business-event-business/comment-page-1/#comment-766 Dave Ruck Mon, 20 Jul 2009 14:00:44 +0000 http://brianmcgovern.com/?p=830#comment-766 As always, great Article Brian. I just recently started receiving your blog and have found it to be extremely helpful especially in these difficult times. I would be honored if you could give me some feedback on our site. Thanks again and keep up the good work. As always, great Article Brian. I just recently started receiving your blog and have found it to be extremely helpful especially in these difficult times. I would be honored if you could give me some feedback on our site. Thanks again and keep up the good work.

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