Are you frustrated by low quality sales leads? Tired of chasing leads that never return your calls? Have you bought sales leads from Eventective and Decidio and wondering if they’re scams?
As the world’s leading self-appointed business marketing genius, I get this question a lot from caterers, planners and event vendors. They say “I bought those leads, I followed up and nothing. No sales, no responses. It’s a scam.”
I know it’s frustrating when you feel like you’re wasting time and money chasing down leads.
Here’s what some people are saying about these leads …
“eventective.com is another in a long line of internet scams. They have crawled the internet looking for websites of wedding professionals and listed those sites on their service, in most cases without permission.”
Source: Michiana Weddings
Hello everyone! I have actually had a good experience with Eventective! I listed my business for free on the website. I receive leads maybe 3-4 a month and ignored them for about 6 months. Two weeks ago, I decided to pay the $2.50 for a lead. I met with the bride on the same day and she hired me as her wedding planner. $2.50 for an $1,800 contract. I’m feeling real blessed by eventective!
Source: Henry Shoots comments
“We get leads every other week or so and NEVER have anyone reply back. I am guessing it’s a scam too. Most all the budgets are coming in way too low, not worth the time at all! We are done with them.” Decidio.
Source: FredMiranda.com Forum
“The word SCAM comes to mind when I hear Decidio. They still send me “leads”….to nowhere.”
Source: TexasPhotoForum
“As for Decidio.com being a scam, I beg to differ. I’ve secured 2 lucrative contracts from the service this year.”
Source: OurDJTalk.com
So, what is the truth? Are these scams?
Let me go on the record, I do not have any affiliation with either company. I don’t have a vested interest in Eventective or Decidio. I’m not paid to promote either service.
Are The Leads Are Weak?
I know established, successful event professionals who make money off these leads, and I know lots of struggling business owners who’ve never made a single sale from them. The people who struggle the most are the people who hate to sell. They’re afraid of calling strangers. They’re disorganized and they have horrible websites. They don’t offer a real reason to buy from them and not a cheaper clone.
Before you blame these lead sources, answer these questions …
- Why should customers choose you? Please don’t give “great customer service” and “high quality” as your answers. What makes you different, what makes you better than the competition?
- Do you have an irresistible offer or you pretty much like everyone else?
- Are you effectively communicating what makes you the best choice for that customer?
- Do you make claims or do you provide proof?
- Is my website as effective as it can be?
- Are your email subject lines exciting and interesting?
- Do your emails create urgency and give a real reason to call you right now?
- Are the voicemail messages professional, friendly and compelling?
Once you’ve answered those questions correctly, then you can blame the lead generators.
If you don’t have a sales lead follow up system and you don’t know how to sell a cold lead, don’t complain … fix it.
