Comments on: Send-Off Strategy: Turning Dead Leads Into Cash http://brianmcgovern.com/send-off-strategy-turning-dead-leads-into-cash/ Marketing For Professionals Sun, 21 Mar 2010 18:44:16 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Jessica http://brianmcgovern.com/send-off-strategy-turning-dead-leads-into-cash/comment-page-1/#comment-889 Jessica Fri, 30 Oct 2009 05:36:44 +0000 http://brianmcgovern.com/?p=962#comment-889 Thanks so much for this tip, Brian! I was just pondering this exact situation earlier today and now I have this wonderful solution to solve it! Thanks so much for this tip, Brian! I was just pondering this exact situation earlier today and now I have this wonderful solution to solve it!

]]> By: Brian McGovern http://brianmcgovern.com/send-off-strategy-turning-dead-leads-into-cash/comment-page-1/#comment-868 Brian McGovern Wed, 14 Oct 2009 19:21:18 +0000 http://brianmcgovern.com/?p=962#comment-868 The best system is the system you use. In other words, if you invest in an expensive Customer Relationship Manager (CRM) but you never use it, it's worthless. I still use a very old edition of ACT! for one of our businesses. Works great. Recently I started using Google Docs ... it's free. You can keep all your contacts, all your notes and documents on Google Docs. It has its limits - but Salesforce has a number of options. The full edition costs over $1200 a year! They have a simpler one one for solo shops that costs $9.95 a month. Just don't waste a lot of time trying to perfect your database - or spend money on features you won't use. The best system is the system you use. In other words, if you invest in an expensive Customer Relationship Manager (CRM) but you never use it, it’s worthless.
I still use a very old edition of ACT! for one of our businesses. Works great.
Recently I started using Google Docs … it’s free. You can keep all your contacts, all your notes and documents on Google Docs. It has its limits - but Salesforce has a number of options. The full edition costs over $1200 a year! They have a simpler one one for solo shops that costs $9.95 a month. Just don’t waste a lot of time trying to perfect your database - or spend money on features you won’t use.

]]> By: Diana Pineda http://brianmcgovern.com/send-off-strategy-turning-dead-leads-into-cash/comment-page-1/#comment-867 Diana Pineda Wed, 14 Oct 2009 19:05:01 +0000 http://brianmcgovern.com/?p=962#comment-867 Hello Brian, Thank you for your ideas. I like your videos a lot. Question: What tool do you use to handle your prospects and clients? I have a note pad with notes per client per sheet, but it's getting unmanageable. I have files for every client, with its notes there, but still. Do you have a computer tool, system or software? Blessings, diana.- Hello Brian,

Thank you for your ideas. I like your videos a lot. Question: What tool do you use to handle your prospects and clients? I have a note pad with notes per client per sheet, but it’s getting unmanageable. I have files for every client, with its notes there, but still.

Do you have a computer tool, system or software?

Blessings, diana.-

]]> By: Barry Friedman http://brianmcgovern.com/send-off-strategy-turning-dead-leads-into-cash/comment-page-1/#comment-865 Barry Friedman Wed, 14 Oct 2009 14:47:37 +0000 http://brianmcgovern.com/?p=962#comment-865 Good one, Brian! I keep holds that didn't go to contract (yeah, hard to believe but there are some!) and send an email on the day of the gig thanking them for pitching us. I continue with 'I hope the show in for goes off perfectly, and I look forward to the next opportunity to work together'. I use Google Calendar for my schedule so I get an email reminder on the day of the show. Right when I get that reminder I send off the email and the response from producers is so cool! Recently a show didn't go off to well and the reply from this producer was, "Next time I am going to INSIST that they book you." Great advise... don't let 'em go! If they were interested enough to become engaged in the first place they are worth the follow up! Barry Good one, Brian!

I keep holds that didn’t go to contract (yeah, hard to believe but there are some!) and send an email on the day of the gig thanking them for pitching us. I continue with ‘I hope the show in for goes off perfectly, and I look forward to the next opportunity to work together’.

I use Google Calendar for my schedule so I get an email reminder on the day of the show. Right when I get that reminder I send off the email and the response from producers is so cool! Recently a show didn’t go off to well and the reply from this producer was, “Next time I am going to INSIST that they book you.”

Great advise… don’t let ‘em go! If they were interested enough to become engaged in the first place they are worth the follow up!

Barry

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