Want to book more events? Want to close more contracts for catering and event jobs?
You may think you need to “learn how to close” sales.
You’d be wrong.
The best thing you can do is stop trying to close sales and focus on helping other people. Forget those silly, outdated “closing techniques.”
Sales trainers love to teach them because sales people want to learn them. There’s lots of money to be made in selling “magic sales closing techniques.”
Snappy closing techniques give the desperate sales person the illusion of 
control.
Here’s my problem with closing techniques. They’re manipulative and transparently so.
If you try a closing technique on a senior executive, you make an ass of yourself.
If you use “closing techniques,” you obviously don’t respect your buyers. You don’t believe your product can be bought – it has to be shoved down the other guy’s throat.
If you use closing techniques, maybe you’re not too proud of what you do for a living.
Here’s how you close sales – help other people who come through your sales funnel. Don’t try to sell them. Let your sales process allow them to buy.
Your first step is to create a massive top to your sales funnel – to automatically attract qualified buyers – without cold calling and other labor intensive and outdated “prospecting techniques.”
With a strong lead attraction system in place, prospective clients will pre-sell themselves. All you have to do is help them decide which of your services will be the best fit.
With a good lead attraction and conversion system – you just take orders and cash the checks.
Isn’t that more fun than twisting arms?
