This much is obvious: Your customers are canceling events because of the economy, the fear of negative publicity and government interference. Competitors are stealing your clients away with crazy low bids.

But, maybe there’s a bigger reason your bookings are down – and things may not return to business as usual once the economy picks up.

It’s been happening slowly for years but it’s only just hit critical mass and has forever changed the way we will do business.

If you recognize, understand and exploit this shift your business can grow, right now, even in this lousy economy.

Those biz owners who are blaming all of their woes on the economy are misdirected. They end up reusing the playbook from the last recession, depending on marketing strategies from the last century.

What’s the bigger shift, which will have a longer lasting effect on your future than a recession? The big shift I’m talking about is web 2.0 – where most of our clients start every event project.

Transparency and honesty in your business practices is no longer just the right thing to do. It’s the only way to survive.

Those event people who think they can exist in the brave new world with less than scrupulous practices and stellar service will not last long.

I hate to tell you this, but you’re naked.

Your customers can see everything. They’re pricing your sources. They’re reading testimonials about you that you can’t control. They can request and compare quotes faster than ever before.

The bad news is Web 2.0 is no place to be when you have something to hide. However, it’s absolute nirvana to those event pros that put their clients’ needs first.

It goes beyond what they’re saying about you. It’s how well you attract, connect, engage and convert shoppers to buyers on your website. Is your website reaching your market? They’re searching for services just like yours online, right this very minute.

Can they find you? Will they find your competition first? Will they bother to stop on your site? Will it motivate them to contact you? Will they like what they see?

Don’t assume the economy is the only reason your business is down. It could be a fatal misdiagnosis.

If you want to grow your business using the most powerful marketing tools in the history of civilation … for free no less … download a copy of “More Clients Now.” In this report I show you how to attract tons of clients using 10 breathrough tools for business growth. Download your copy here.

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