Should You? Promoting on Wedding Websites
Brian McGovern
Looking for more ways to promote your wedding planning or wedding services business? Today’s brides are online … and are overwhelmed by too many choices and poorly designed websites.
Some event planners tell me they love advertising on The Knot. Others tell me it’s a waste of time. How can that be?
Successful wedding businesses know how persuade brides to click on their links. The others do not.
The ones who succeed know how to convert clicks … into leads … into appointments … into contracts … into happy clients … and into word-of-mouth.
The others throw up a confusing, wimpy website and blame the internet.
Believe me, right now there are photographers, DJ’s, bands, florists, travel agents, bridal shops making a ton of money advertising on WeddingWire.com, The Knot.com, GetMarried.com and more.
If you have no sales conversion system in place – don’t waste your money. You need to optimize your site and create a lead generating system and not a static website.
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Want to learn more … download a free copy of More Clients Now. I’ll show you how to get started in the right direction … and give you 10 Free Breakthrough tools that will generate business.
Here’s The Knot … they just announced the launch of 75 new wedding websites. Check it out.
Ahead of Schedule, The Knot Continues to Grow Hyper-Localized Planning Sites and Dominate the Online Wedding Space
NEW YORK, NY (March 31, 2009) —The Knot Inc. (NASDAQ: KNOT) today announces the launch of the next 75 wedding websites in its growing portfolio of niche wedding destinations. In less than three months, The Knot has launched over 80 new planning sites, leveraging its vast content databases to offer the most robust local resources available for today’s couples tying the knot.
On these hyper-local sites, brides and grooms can browse for inspiration from more than 1,700 Real Wedding photos, get instant community feedback from other brides planning in the same locality, and immediately email thousands of wedding vendors who can help make their dream wedding a reality.
“At a time when the economy is pinching all advertising budgets, The Knot is focused on adding value for our local advertisers by maximizing their exposure online,” said David Liu, CEO of The Knot Inc.
The new sites are search-engine-optimized to appear in natural search results, offering brides and grooms the best tools for wedding-planning on the local level where other national brands are notably absent. The company anticipates it may have as many as 200 niche sites launched by the end of 2009.
About The Knot Inc.
The Knot, Inc. (NASDAQ: KNOT; www.theknot.com), is a leading lifestage media company. The Company’s flagship brand, The Knot, is the nation’s leading wedding resource, reaching well over a million engaged couples each year through the #1 wedding website TheKnot.com. Other products from The Knot include The Knot national and local magazines, The Knot books (published by Random House and Chronicle) and television programming bearing The Knot name (aired on the Style and Comcast Networks). The Company also owns WeddingChannel.com, the most visited wedding gift registry website.
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Brian, thank you for this post. I attending a “sales pitch” from the knot last week that made advertising sound very appealing. I’m very particular about my marketing plan and had previously decided that advertsing on the knot may not be the niche I am looking for. I’d love feedback from luxury professionals that may have advertisted on the knot if it was worth it. It seems that brides of all calibers visit the knot at some point in their planning process and there should be enough business for everyone but I’m also a bit apprehensive.
Thanks for the good advice, I will let you know what I decide to do.
Lindsay,
I’d be very interested in hearing what you decided to do and how it works out for you. There is an interesting discussion thread on LinkedIn under the group Event Planners and Coordinators where several experienced planners have shared their experiences. Some very positive, some very negative on TheKnot.com.
And … just to let you know, you can now list for free, no catches, on GalaMall.com. You can upload images, videos, links … very cool.
Thanks very much for your interesting post. Will be back in the future.
Brian – the site galmall is no longer active. Any other free listings you know about that we can advertise on?
Be sure to check out PartyPages.com