If you really want to build a successful business you just have to one thing.

It’s not building a fancier website or getting on page one of Google. It’s not pimping out your logo. It’s not giving out key chains and pens.

It’s not cold-calling or getting really good at handling objections.

The big secret to creating demand and getting clients to line up to do business with is … being remarkable.

Be the business that creates raving fans. The kind of fans who don’t just join your Facebook fan page, they start one for you.

On the face of it – it seems obvious.

But if it’s so obvious, why aren’t you doing it?

It’s because it’s hard to do … and besides, clients don’t demand it.

So we focus on “customer satisfaction” instead of creating amazing experiences that make customers want to tell the whole world about you.

Do you really think good enough is good enough?

Do you really expect to build a thriving business built on mediocrity?

Mediocre businesses always struggle to find clients. Remarkable ones struggle to keep up with demand.

• A remarkable party DJ gives a client a show that’s worth $2,000 but only charges $800.
• A remarkable caterer helps a bride pick out flowers, even if he doesn’t sell flowers.
• A remarkable event photographer pulls some strings and gets her friend at the New York Times to cover her client’s grand-opening.
• A remarkable A/V company helps the event producer find a keynote speaker at the last minute.
• A remarkable banquet manager picks up the guest of honor’s lost luggage at the airport.

If you consistently “wow” your customers by going above and beyond the call of duty you will have customers for life.

Constantly ask yourself, “How can I amaze my clients today?”

I challenge you to do something jaw-droppingly astounding for 10 of your best customers this week.

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