Comments on: How To Blog Friends and Influence People http://brianmcgovern.com/how-to-blog-friends-and-influence-people/ Marketing For Professionals Mon, 07 May 2012 05:14:37 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Brian McGovern http://brianmcgovern.com/how-to-blog-friends-and-influence-people/comment-page-1/#comment-2880 Brian McGovern Tue, 20 Mar 2012 14:44:04 +0000 http://brianmcgovern.com/?p=293#comment-2880 Hi Allison, Use the sidebars on your blog to promote. "Sales copy" refers to the sales pitch or marketing message you want to promote and should contain a call to action. For example you might create a graphic banner for the side of your blog that features a seasonal campaign or a coupon. This way if someone lands on your blog because they want to read your review of the event facilities at the Brooklyn Botanical Gardens ... or your helpful post on how to get a permit to wed in Prospect Park ... the reader will see your promo, for example, to save $800 on there wedding when they get your coupon pack featuring discounts from New York's best wedding professionals when they sign up for your newsletter. Sorry it took me so long to reply! Hi Allison,
Use the sidebars on your blog to promote. “Sales copy” refers to the sales pitch or marketing message you want to promote and should contain a call to action. For example you might create a graphic banner for the side of your blog that features a seasonal campaign or a coupon. This way if someone lands on your blog because they want to read your review of the event facilities at the Brooklyn Botanical Gardens … or your helpful post on how to get a permit to wed in Prospect Park … the reader will see your promo, for example, to save $800 on there wedding when they get your coupon pack featuring discounts from New York’s best wedding professionals when they sign up for your newsletter.
Sorry it took me so long to reply!

]]> By: Allison http://brianmcgovern.com/how-to-blog-friends-and-influence-people/comment-page-1/#comment-2868 Allison Tue, 03 Jan 2012 19:33:10 +0000 http://brianmcgovern.com/?p=293#comment-2868 " (Make sure your individual post pages contain sales copy in the sidebar and header)." ...sales copy? ” (Make sure your individual post pages contain sales copy in the sidebar and header).”
…sales copy?

]]> By: Debra Meadows http://brianmcgovern.com/how-to-blog-friends-and-influence-people/comment-page-1/#comment-976 Debra Meadows Tue, 05 Jan 2010 05:51:28 +0000 http://brianmcgovern.com/?p=293#comment-976 Great ideas as always Brian! Great ideas as always Brian!

]]> By: Brian McGovern http://brianmcgovern.com/how-to-blog-friends-and-influence-people/comment-page-1/#comment-74 Brian McGovern Fri, 27 Mar 2009 02:21:33 +0000 http://brianmcgovern.com/?p=293#comment-74 I was thinking the same thing ... why didn't E.G. Sebastian think of this first? I was thinking the same thing … why didn’t E.G. Sebastian think of this first?

]]> By: E.G. Sebastian http://brianmcgovern.com/how-to-blog-friends-and-influence-people/comment-page-1/#comment-72 E.G. Sebastian Fri, 27 Mar 2009 02:14:18 +0000 http://brianmcgovern.com/?p=293#comment-72 Great idea!!! Why didn't I think of this first :) Great idea!!!

Why didn’t I think of this first :)

]]> By: Kaori http://brianmcgovern.com/how-to-blog-friends-and-influence-people/comment-page-1/#comment-57 Kaori Tue, 24 Mar 2009 20:56:28 +0000 http://brianmcgovern.com/?p=293#comment-57 I'm running out of compliments to give to you and running out of people to forward your great information to so I'll just re-tweet this & call it a day. Keep up the fabulous work! I’m running out of compliments to give to you and running out of people to forward your great information to so I’ll just re-tweet this & call it a day. Keep up the fabulous work!

]]> By: Brian McGovern http://brianmcgovern.com/how-to-blog-friends-and-influence-people/comment-page-1/#comment-22 Brian McGovern Thu, 12 Mar 2009 09:12:04 +0000 http://brianmcgovern.com/?p=293#comment-22 Gina, Glad you stumbled by and found the idea helpful. I love using this idea because it is such a positive and personal way to market your business. I have a number of other ideas in More Clients Now - feel free to download it. Brian Gina,
Glad you stumbled by and found the idea helpful. I love using this idea because it is such a positive and personal way to market your business. I have a number of other ideas in More Clients Now – feel free to download it.
Brian

]]> By: Gina Greenspan http://brianmcgovern.com/how-to-blog-friends-and-influence-people/comment-page-1/#comment-21 Gina Greenspan Thu, 12 Mar 2009 03:54:26 +0000 http://brianmcgovern.com/?p=293#comment-21 Just stumbled across this post via twitter and read several of your articles - so insightful and helpful for someone (me), a planner for a small but successful local catering company, looking for new ways to expand our marketing. We, too, are avid fans of hand-written thank you note but this blog idea it so much more interactive. The potential for forwarding is huge! Thanks for the fresh ideas and insight. Just stumbled across this post via twitter and read several of your articles – so insightful and helpful for someone (me), a planner for a small but successful local catering company, looking for new ways to expand our marketing. We, too, are avid fans of hand-written thank you note but this blog idea it so much more interactive. The potential for forwarding is huge! Thanks for the fresh ideas and insight.

]]> By: Brian McGovern http://brianmcgovern.com/how-to-blog-friends-and-influence-people/comment-page-1/#comment-18 Brian McGovern Wed, 11 Mar 2009 15:37:37 +0000 http://brianmcgovern.com/?p=293#comment-18 Hi Adam! I'm glad you pointed out the potential downside; your competition could reverse-engineer your client and vendor list. Yikes! I hadn't thought of that! If your thank-you-blog posts help your most-valued vendor attract new clients, that's a plus not a minus. (Unless your vendor can't serve more than one client, or they're your secret weapon - in which case - send lots gift baskets instead!). The more favors you do for vendors, the more they'll do for you. So, I say openly promote the people behind your vendors and venues by name. As far as corporate or institutional clients, I agree you might have to be a bit more protective. You should still post thank-you-blogs but perhaps only refer to the people as the "event team at XYZ bank" You can still post photos, but you may not want to tag them with names. I think most social event clients are safe to post by name. Weddings, bar mitzvahs, Sweet 16's etc., are not really hot prospects after the party is over. Thanks so much for sharing a great observation. Hi Adam!

I’m glad you pointed out the potential downside; your competition could reverse-engineer your client and vendor list. Yikes! I hadn’t thought of that!

If your thank-you-blog posts help your most-valued vendor attract new clients, that’s a plus not a minus. (Unless your vendor can’t serve more than one client, or they’re your secret weapon – in which case – send lots gift baskets instead!). The more favors you do for vendors, the more they’ll do for you. So, I say openly promote the people behind your vendors and venues by name.

As far as corporate or institutional clients, I agree you might have to be a bit more protective. You should still post thank-you-blogs but perhaps only refer to the people as the “event team at XYZ bank” You can still post photos, but you may not want to tag them with names.

I think most social event clients are safe to post by name. Weddings, bar mitzvahs, Sweet 16′s etc., are not really hot prospects after the party is over.

Thanks so much for sharing a great observation.

]]> By: Adam Suellentrop http://brianmcgovern.com/how-to-blog-friends-and-influence-people/comment-page-1/#comment-17 Adam Suellentrop Wed, 11 Mar 2009 15:04:43 +0000 http://brianmcgovern.com/?p=293#comment-17 Brian- I love this idea! I am methodical in my Thank You card distribution both with clients and vendors because I know how great that feeling of recognition can be- and it always pays off on my next event. BUT... that feeling of recognition and gratitude fades quickly and doesnt concretely translate to new business. This idea opens up the potential of spreading that emotion and recording it in a public (but appropriate) forum. Do you think there are risks or downsides to making your vendor/venue relationships this transparent? What should I look out for in managing this kind of blog? Brian- I love this idea! I am methodical in my Thank You card distribution both with clients and vendors because I know how great that feeling of recognition can be- and it always pays off on my next event. BUT… that feeling of recognition and gratitude fades quickly and doesnt concretely translate to new business. This idea opens up the potential of spreading that emotion and recording it in a public (but appropriate) forum.

Do you think there are risks or downsides to making your vendor/venue relationships this transparent? What should I look out for in managing this kind of blog?

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