Elements of Good Co-Marketing

medium_4488860821This recent announcement of a co-marketing deal points out key elements of a successful deal.

“…combine our collective strengths into a mutually beneficial relationship. Our combined customer focus will yield broader and more powerful solutions with expanded choices, adaptability, and education opportunities.”

http://www.laboratorynetwork.com/doc.mvc/new-objective-strategic-high-performance-lc-ms-0001

A co-marketing promotion combines strengths. The company with a great product can team up with another with great distribution. When both focus on the same customer segment (but do not directly compete) the partnership can sell more product, faster and more profitably.
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