You know I’m always writing about ways to grow your business … but protecting it is even more important.

Recently more than 200 Boston area wedding & event professionals were ripped off by a phony Bridal Expo producer. They lost anywhere from $350 to $4,000 a piece.

In addition, over 5,000 brides-and-grooms to be were scammed out of the admission price of $10 to $15.

It’s tough enough out there without losing out to con-artists. Before you do business with a vendor, check them out.

1. References. Your clients ask you for your references, why shouldn’t you do the same?
2. Invoice. Negotiate for payment on delivery of services … and better yet on performance.
3. Credit Cards. You have very little recourse after a check it cleared. Paying your deposit by credit card offers a bit more protection.
4. Slow Down. There’s always another opportunity to spend money. Don’t feel pressured into making quick decisions.

Bridal Expos and Trade Shows can be a terrific way to grow your business, but most vendors lack the strategy and skills to make them pay off. Before you sign up for a marketing event, make sure your planning goes beyond sitting in the booth and handing out pens.