Catering & Event Business Grows in Recession: A Recipe for Success

How did one event planner / caterer go from working out of her basement to running an event empire … during a recession?

Catering & Event Business Grows in Recession. A Recipe for Success

This year, some catering businesses will close their doors forever.

After years of struggle and hard work – the business they poured their lives into will be gone. And most, will blame the recession.

Most catering and event companies will have lower revenues this year. They too, will blame the economy. This year is awful, they say.

But some event companies will grow.

They will attract more customers.

They will take home more money. They will hire more staff. They will buy new equipment, new homes. They will make more money than 90% of the competition.

Hold on, you say. Make more money in THIS economy?

How can one event planning / catering firm make millions when others are failing?

I decided to ask Martha Kostyra from Jersey City. She was crazy enough to start a catering company out of her basement when the world was falling apart.

Now she’s worth millions.

Is This a Good Year For the Catering & Event Business?

Record high unemployment. Rocketing fuel prices. Economic crisis. War in the Middle East. Uncertain times, for sure. But, that did not stop Martha Kostyra.

She went on to grow that catering company into an event empire and became a multimillionaire.

The year she started was 1976 – and Martha Kostyra was now known as Martha Stewart.

Rich Planner / Poor Planner

Martha Stewart was and is a master of marketing. She knew how to attract the right clients – the ones who let you make a profit – the ones who host many high-end events.

She knew how to listen to her clients. She knew how to exceed their expectations.

Martha didn’t focus on the bad economy. She focused on growing a world-class catering company.

You can grow a successful catering company this year too.

First, stop imitating the mediocre masses. Most of your competition doesn’t know how to market. So don’t copy them. Only model excellence.

Download Free Report

Learn how to market your business. You may call yourself a caterer, photographer, event planner, wedding planner … but your real job is marketing.

To be successful in the catering & event business you need more than good service. You have to master marketing.

If you want to start quickly attracting more catering customers and you don’t want to spend any money to do it, make sure you download a free copy of  “More Clients Now.” This report reveals 10 powerful ways to promote your business.

I hope you feel a little bit more inspired for reading this – but more importantly I hope you take action. Make your dreams happen. Good luck.

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