How Do You Write a Great Joint Venture Proposal?

Writing a good proposal for a joint marketing proposal isn’t hard when you have a well structured, simple, practical and actionable plan. Look For Problems Avoid the “confirmation bias” trap. People tend to pay attention to the facts that support their assumption and desires. When you want a deal to happen you’ll focus on the ...

Co-Promotions: If It’s Good Enough for Google

Co-Promotions: If It's Good Enough for Google
Teaming up with a the right partners, for the right reasons and at the right time makes sense. Google and HostGator paired up to promote Adwords to HostGator customers. HostGator mailed out (yes, paper, stamp, old-school) a promotional letter offering its customers a special Adwords discount. In addition, HostGator is using Adwords coupons as an ...

Joint Ventures, Strategic Alliances and Co-Marketing

Joint Ventures, Strategic Alliances and Co-Marketing
Q: What’s the difference between a Joint Venture, a Strategic Alliance and a Co-Marketing Deal? A: The short answer is Strategic Objectives and Legal Complexity. Joint Ventures A Joint Venture usually refers to the creation of a new legal entity with equity shared among participants. A Strategic Alliance is limited in scope and involves sharing ...

Redbox / Verizon JV Deal

Redbox / Verizon JV Deal
If you can’t beat ’em, join em. When it comes to the future of digital entertainment, Netflix is the one to beat. Verizon wants in on streaming media and rather than attempting to build their own (FiOs movies are just not cutting it) they’ve partnered with Redbox. Per the press release: Verizon and Coinstar, Inc. ...

8 Ways to Blow Your Mobile Marketing Campaign

8 Ways to Blow Your Mobile Marketing Campaign
You’ve hired your bulk messaging provider and you’re ready to get started with mobile marketing. Congrats! You’re on your way to a boom in business and more customers than you ever thought possible. Or you’re wasting your money and the whole thing will die a quick death. Mobile marketing is easy and effective, but only ...

Tracking Traffic with Google Analytics

Tracking Traffic with Google Analytics
Google Analytics (google.com/analytics) is a free service offered by Google that monitors your site and gives you statistics about how many people are visiting it. You can use this information to find out how your site is doing and change your traffic strategy to get better results. And I mentioned already that it’s free, right? ...