Get More Leads With Better Landing Pages

The page where you send paid traffic to is known as a landing page, or destination url. When using Adwords you’ll want to make sure your landing pages are as good as they can be. A quality landing page will get you more clicks (because it will be shown more and rank higher than lower ...

Conversion Rate Optimization Process

Courtesy of: Quick Sprout

Marketing With Email

Courtesy of: Quick Sprout

Designed to Sell

Designed to Sell
“Seeing comes before words.” – John Berger Clear communication is critical to persuasion. Design communicates visually and impacts us in ways that words alone never can.  Good design is intentional. It’s organized, clear and motivating. You need to clearly communicate to increase engagement. Confused or frustrated users lose interest; when people feel lost or overwhelmed, you’ve ...

How to Identify Your Company’s Unique Selling Proposition?

How to Identify Your Company's Unique Selling Proposition?
You can create or discover your company’s Unique Selling Proposition. Creating your USP should come from your ideal customer’s perspective. What matters most to your buyer? Just being different for the sake of being different may result in a frivolous, meaningless and potentially confusing point of differentiation. (“Hey! We’re the only plumber in town with ...