Cross-Promotion

“the cooperative marketing by two or more companies of one another’s products.” Cross-promotion  is a form of marketing where customers of one product or service are targeted with a promotion of a related product. A typical example is cross-media marketing of a brand, for example, Oprah Winfrey’s promotion on her television show of her books, magazines and website. Cross-promotion ...

What’s the Difference: Co-Marketing or Joint Venture?

JV Deal? Joint Venture Marketing? Confused by the jargon?  Greg Akselrud, Chair of the Internet, New Media & Entertainment Practice Group at Stubbs Alderton & Markiles, LLP makes it easy to understand in this SocialTech.com post: Time – While co-marketing arrangements can be long-term commitments, they are more often structured as shorter term agreements (1-3 years) ...

Retail Marketing Partnerships

Retail Marketing Partnerships
photography.andreas / Foter.com / CC BY-NC-ND “It’s not too often that competitive food companies collaborate on marketing campaigns but ConAgra and Kraft have been doing it for a decade with the classic “Rotel queso dip” popular around the holidays and throughout football season. Tom Jensen, retail marketing expert at the University of Arkansas, said a ...

Partner or Perish

Partner or Perish
If you’re lucky enough to jump on a winning trend, hope you’re lucky to jump off on time. Remember when Blockbuster came to your town and shut down nearly every Mom & Pop video store around? At its height in 2004 it had over 60,000 employees and 9,000 stores. But just six years later it ...

Elements of Good Co-Marketing

Elements of Good Co-Marketing
This recent announcement of a co-marketing deal points out key elements of a successful deal. “…combine our collective strengths into a mutually beneficial relationship. Our combined customer focus will yield broader and more powerful solutions with expanded choices, adaptability, and education opportunities.” http://www.laboratorynetwork.com/doc.mvc/new-objective-strategic-high-performance-lc-ms-0001 A co-marketing promotion combines strengths. The company with a great product can ...

Co-Marketing Partners: Finding The Right Combination

Co-Marketing Partners: Finding The Right Combination
There are traits you want in any prospective partner; trustworthy, loyal, helpful, friendly, courteous, kind, obedient, cheerful, thrifty, brave, clean … But what traits are essential to a successful co-marketing partner? On the merchant side ( the partner with the product or service to be promoted) you need to look for a great product that ...

Strategic Partnerships

You need new clients and more sales -but you don’t have the time, the training or the patience for online marketing. Should you blog, tweet, post or pin? What’s better, Facebook, LinkedIn or Google? Everyday there’s some new internet marketing fad to chase. And you end up confused and overwhelmed. Luckily there is a better ...