Category Archives: Articles

Barry Friedman Interview

In this 15 minute audio, Barry shares some really great ideas on how to build relationships with your clients.

As the saying goes, “people prefer to do business with people they know like and trust.”

In this brief interview, Barry shares how he keeps The Raspyni Brothers on the A List of top corporate event planners. He also shares:

* What free, easy to use time management tool he uses to help him stay on top of a very busy schedule while traveling all over the world.
* Why becoming a trusted business partner is essential.
* How to make your client look like a genius to their clients.
* A simple strategy for standing out and building relationships after a sale falls off.

Send-Off Strategy: Turning Dead Leads Into Cash

What if you could take all your dead sales leads and turn them into a source of new clients with only the click of a mouse? Here’s how you can turn that stack of not interested sales leads into a tidy pile of new accounts. It’s a simple strategy but one that pays off nicely.

Web Marketing for Event Professionals

Free video training on how to get more event clients using free web promotion strategies.

Leave Out These 4 Ingredients and Your Business Will Flop!

Getting leads from your website without spending any more money is a pretty good bargain, wouldn’t you say? You went to the trouble and expense of getting a website – so why isn’t it generating dozens of qualified leads every week? If a Tree Falls in the Forest … If qualified buyers can’t find your…

FAST Way to Book More Sales

One of the biggest reasons why event business owners fail to reach their income goals is because they stink at selling and marketing. Some have a bad attitude towards these critical success components and do a poor job at promoting themselves. Others recognize how important it is to market and sell well but they never get around to doing it often enough. And some just have lousy advertising, pathetic websites and zero sales ability.

Linking Project

PROJECT CLOSED! To download MP3 … right click here and choose Save As. Getting your website ranked on top of Google for a specific keyword requires two things; first, your website must be optimized for that keyword. Second, your website must have more inbound links than other sites that are optimized for that keyword. A…

Linking Out

Why link to other websites? First, it’s a very nice thing to do for your readers. Links help readers find great resources on the web and that makes your website more useful. So put links on your site to help your readers. Well, yes and no. I mean it’s all very nice to put a…

Phones Tips For Booking More Events

Here’s how to book more catering and event jobs using the phone. A few tips on how to convert more inquiries into clients.

The Show Business of Event Business

Event business owners, does your website make customers want to buy – or does it make them cringe? When does the sales process start – and when does it end? Often it’s over before it begins. A prospective client either likes you or they don’t – and all the sales technique in the world won’t…

How To Sell Event Services Over The Phone

I just read this article and had to share it with you. If you’re like me, you’re always looking for ways to grow your event business … and you hate to “sell.” And furthermore, you really hate cold-calling.  But, here a secret  for you … most of your competition hates it too and the few…