Category Archives: Articles

Why Your Event Blog Is Crap

Nine Signs That Your Event Business Blog Sucks!
Event planner blogs that suck – and how to fix them. You can use blogs to market your event or catering business – if you don’t make these mistakes!

Marketing Event Services in 2010

“To open shop is easy – to keep it open is hard.”

Want to get more clients next year? Then don’t repeat last year’s mistakes!

For things to change – you have to change.
For your business to grow – you have to grow.
And the time is now.

One Page Plan for Growing Your Event Business

Here’s a portion of a live presentation I did today …

If you struggled this year – and if you want next year to bring you more profits with less stress, please check out this video.

You can put this powerful but simple tool to work for you tomorrow and start seeing results fast.

Go check it out now and then take action. Only you can make your dreams happen – take action and good luck!

Marketing With Facebook Fan Pages Part 3

f you want to attract more buyers and turn them into paying clients – you have to prove you are better than the competition. Agreed? Now if YOU say you’re great, I may doubt it. If another person tells me you’re great, that’s more believable. And if 10 or 20 people say you’re great? I’m a believer!

Keywords Matter! Facebook Fan Page Alert!

Before you set up your Facebook Fan Page … make sure you’ve done your keyword research!

You want to name your fan page with your brand and your keywords. Your brand is useless at attracting customers who haven’t heard of you!

Marketing With Facebook Fan Pages Part 2

Small business owners – how to use Facebook to get more customers. Not “friends,” not “fans,” – customers – clients with cash.

Marketing With Facebook Fan Pages Part 1

Here’s a powerful, easy and free way to use Facebook Fan Pages to market your business and services.

Perception and Deception

What we choose to concentrate on makes us blind. Don’t believe me? Watch this amazing experiment all the way through. Thank you Richard Wiseman!

The Apocalypse Now – Advertising on House Flies

Houseflies as salespeople. If advertising couldn’t be more intrusive then filling a convention center with flies.

Barry Friedman Interview

In this 15 minute audio, Barry shares some really great ideas on how to build relationships with your clients.

As the saying goes, “people prefer to do business with people they know like and trust.”

In this brief interview, Barry shares how he keeps The Raspyni Brothers on the A List of top corporate event planners. He also shares:

* What free, easy to use time management tool he uses to help him stay on top of a very busy schedule while traveling all over the world.
* Why becoming a trusted business partner is essential.
* How to make your client look like a genius to their clients.
* A simple strategy for standing out and building relationships after a sale falls off.