Smart event planners don’t guess, they make fact-based decisions. Any event professional, from a caterer to a decorator understands the risks of “winging it.” I’m sure you’d agree, the more important an event is, the more you require accurate facts.
Category Archives: Articles
The Special Event 2011
I just got some good news, I’m going to be speaking at The Special Event in January 2011. I’m doing a presentation with Michelle Bergstein-Fontanez, Event Marketing Specialist. We’re very excited about it. We’re going to be giving away some very powerful marketing strategies that will get you more clients, now. More to come ……
Get More Done!
Get More Done. Make More Money.
If you’re running an event business the one thing you always want is more time. Well, you’re not getting any more, and either am I. How are you doing with the time you already have?
What if you could spend just 10% more time on your marketing and selling? You could double your revenues. In this video there are some fantastic ways to free up time for what matters.
Cheap Wedding Photography – You Get What You Pay For
Here’s what happened when one bride picked a cheap wedding photographer. I know weddings are expensive, but cutting corners on your photography is something you’ll regret for years to come.
Event Business Scam
You know I’m always writing about ways to grow your business … but protecting it is even more important. Recently more than 200 Boston area wedding & event professionals were ripped off by a phony Bridal Expo producer. They lost anywhere from $350 to $4,000 a piece.
The High Cost of Mediocrity
If you really want to build a successful business you just have to one thing. It’s not building a fancier website or getting on page one of Google. It’s not pimping out your logo. It’s not giving out key chains and pens. It’s not cold-calling or getting really good at handling objections. The big secret…
Event Business Marketing – Speed Kills
Want to know how to book more events? From caterers to event producers – everyone in the event industry is struggling to get more clients. But while the economy has slowed, your customers are speeding up.
How to Expand Your Event Business – Catering, Event Planners and Event Services Marketing Tips
To expand your event business, first expand your thinking. To grow your company, grow your value. The typical social event professional (from wedding planners to caterers and photographers to DJ’s) struggles to find new clients because they never leverage the power of relationships.
Getting More Leads for Your Event & Catering Business
Can you imagine starting every week with more event booking requests than you can handle?
How nice would it be to have clients begging you take their business – instead of the other way around?
The Idiot and The Event Planner
Are you sabotaging your own event business? Wedding planner battles DIY brides with DIY marketing and is DOA.