Archive for the ‘Articles’ Category


Marketing Made Simple

If I gave you a powerful way to get more clients, would you use it? You are about to learn a proven way to grow your business that is so simple yet so effective that if you put it to work right away you’ll be amazed at the impact it will have on your life. [...]

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Should You Buy Sales Leads From Decidio and Eventective?

Are you frustrated by low quality sales leads? Tired of chasing leads that never return your calls? Have you bought sales leads from Eventective and Decidio and wondering if they’re scams? As the world’s leading self-appointed business marketing genius, I get this question a lot from caterers, planners and event vendors. They say “I bought [...]

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Event People! Show This To Your Price Shoppers

What do you tell price shoppers when they tell you they can hire somebody cheaper? Here’s what I’d show them if I were a DJ ( and they had a sense of humor).

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Marketing Your Event Planning Business – The Hard Facts

Smart event planners don’t guess, they make fact-based decisions. Any event professional, from a caterer to a decorator understands the risks of “winging it.” I’m sure you’d agree, the more important an event is, the more you require accurate facts.

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The Special Event 2011

I just got some good news, I’m going to be speaking at The Special Event in January 2011. I’m doing a presentation with Michelle Bergstein-Fontanez, Event Marketing Specialist.  We’re very excited about it. We’re going to be giving away some very powerful marketing strategies that will get you more clients, now. More to come … [...]

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Get More Done!

Get More Done. Make More Money.

If you’re running an event business the one thing you always want is more time. Well, you’re not getting any more, and either am I. How are you doing with the time you already have?

What if you could spend just 10% more time on your marketing and selling? You could double your revenues. In this video there are some fantastic ways to free up time for what matters.

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Cheap Wedding Photography – You Get What You Pay For

Here’s what happened when one bride picked a cheap wedding photographer. I know weddings are expensive, but cutting corners on your photography is something you’ll regret for years to come.

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Event Business Scam

You know I’m always writing about ways to grow your business … but protecting it is even more important. Recently more than 200 Boston area wedding & event professionals were ripped off by a phony Bridal Expo producer. They lost anywhere from $350 to $4,000 a piece.

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The High Cost of Mediocrity

If you really want to build a successful business you just have to one thing. It’s not building a fancier website or getting on page one of Google. It’s not pimping out your logo. It’s not giving out key chains and pens. It’s not cold-calling or getting really good at handling objections. The big secret [...]

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Event Business Marketing – Speed Kills

Want to know how to book more events? From caterers to event producers – everyone in the event industry is struggling to get more clients. But while the economy has slowed, your customers are speeding up.

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