Author Archives:

How to Build and Manage Online Reviews

Online reviews of your business can be a blessing or a curse. It kind of depends on what they say about you. Review sites are websites where your customers can review your business. They might talk about your service, your products, the experience of visiting your store, etc. The whole point is to tell other…

I’m a Good Fluent English Guest Blogger

I’ve been getting lots of emails from countries that apparently have more “guest bloggers” than working toilets.  Here’s the strangest solicitation I’ve received so far. Should I hire him to do my content? Dear Sir(s): I am an organic automaton equipped with a most sublime skill for highlighting and accentuating a product’s benevolent nature. I am…

Massage This Marketing Message

A client of mine has a wonderful massage center in Albany, New York. The moment you step into the place you feel welcome and relaxed. His team of massage therapists are true professionals. Once you try them for a deep tissue massage you’re a customer for life. The challenge in marketing this business is the…

Marketing Plan for Moving and Storage Companies

Trying to grow your moving and storage business? Instead of struggling to survive you can be rolling in more moving customers than ever before – if you have the right strategy and you take action. Here are some of the fastest and most cost-effective ways you can start attracting more customers. So, let’s get moving!…

Business Website Decisions; What to Leave in, What to Leave Out?

How do you have all the necessary information on your website without having too much? It starts with the objective of your site. Is the purpose to entertain, inform or to make a sale? Next, what is your primary goal for the visitor? Do you want them to pick up the phone and hire you?…

How to Promote Catering with Twitter

I got this question from a catering sales manager who works for a well established restaurant: What are your thoughts on using twitter to improve our customer base. I know it takes a couple months to build up, but it seems like an inexpensive way to develop a more loyal customer base. I could use…

The Smart Contact System for Keeping Your Best Clients Happy

A reader asked me … I am the catering manager at a restaurant/night club, I am not the owner, but treat it like it is my own. My biggest problem is keeping the flow of new contacts going while keeping up with my current contacts and keeping them happy. I am a one man show,…

How to Book More Brides

Some event pros complain about “how tough it is” to make a living in the wedding business anymore. Others are having their best year ever. Why are some event businesses closing up shop – while a chosen few are expanding as if they didn’t know there’s a recession going on? Watch this video to find…

Wedding Business Advertisement

It gets attention … but is it an effective way to get more clients? Photo credit: http://www.flickr.com/photos/cwalker71/

Building Your Business Through Public Speaking

Want to get more clients, but you don’t have a big promotional budget? Try public speaking instead. If you can manage to speak with enthusiasm and authority about your business to one person, you can do it in front of a group. Are you scared to speak in public? Get over it. That’s my nurturing…