Monthly Archives: February 2010

The High Cost of Mediocrity

If you really want to build a successful business you just have to one thing. It’s not building a fancier website or getting on page one of Google. It’s not pimping out your logo. It’s not giving out key chains and pens. It’s not cold-calling or getting really good at handling objections. The big secret…

Event Business Marketing – Speed Kills

Want to know how to book more events? From caterers to event producers – everyone in the event industry is struggling to get more clients. But while the economy has slowed, your customers are speeding up.

How to Expand Your Event Business – Catering, Event Planners and Event Services Marketing Tips

To expand your event business, first expand your thinking. To grow your company, grow your value. The typical social event professional (from wedding planners to caterers and photographers to DJ’s) struggles to find new clients because they never leverage the power of relationships.