Are you failing your obligation to your client and to your business by being just an order taker? There’s something noble about upselling … it’s adding value to the event. Pat Aheasy has a great post on the subject. Professional Event Production: Are You an Order Taker?.
Monthly Archives: May 2009
Know Your Numbers
If you want to make money in the event and catering business, it’s all about the numbers.
The Look of a Winner: Appearance Matters
“You can’t judge a book by its cover,” yet that’s exactly what people do. Politicians are elected based on appearance it seems. Scores of tests back this claim. (See the link to Scientific American) “Swiss children as young as five years can predict which candidates are more likely to win French parliamentary elections.” How? The…
Marketing v Newton
the force that makes your marketing work doesn’t come from you – it comes from the market itself. Your clever websites and postcards, your telemarketing and networking – do not create desire – they can only tap into and direct the desire that already exists in
Marketing Q&A Call Audio and Slide
How to market your event business. Marketing Q & A conference call.
Careful What You Wish For …
Your success as a small business owner rests on two fundamentals: What you choose to focus on. The actions you take. Most business owners aren’t happy. They’re overworked and stressed out much of the time. I think a lot of that unhappiness comes from lousy goal setting. “I want to make $150,000 this year,” is…