How to market and grow your event business. Business lessons from a leader in the live events industry, Great Performances.
Monthly Archives: April 2009
Sales Strategy: Are You A Prospector or Alchemist?
Sometimes you have to cold-call. It’s not the most pleasant way to grow your business – but it’s often the fastest way to get leads on a small budget. It doesn’t have to wear you out if you do it correctly.
Honest Feedback
I am so grateful for constructive criticism. I changed my template thanks to this gentleman’s suggestion. Thank you Jeff. Jeff Hurt @ April 29th, 2009 8:18 am edit Brian, you have some interesting content but it’s very difficult to read because you have so much of it in all caps. It’s like you’re screaming at…
The Wedding Industry: High Pressure Sales Tactics
Has the wedding industry gone too far? Are we dishonoring sacred ceremonies and turning them in garish theatrical productions?
PDN’s 2009 Wedding Business Survey Results
If your wedding photography business is slumping – should you cut prices?
Why Ugly Clients Cost You Money
I know I’m going to regret this. It sounds so mean, calling people ugly. But take a look at your portfolio – and take a serious look at your website. Should you really have ugly people on your website?
Maybe It’s Not The Recession
The not so obvious reasons your event business is hurting. Maybe it’s not just the economy …
Wedding Business Basics: The Wedding Planner’s Marketing Plan
Your blueprint to bridal business profits. To build a successful wedding planning business, you need a blueprint. Your marketing plan will help you go from wishing and dreaming to doing and achieving.
Meetings Industry Fights Back
Excellent article on the battle to save the event, travel and meeting industry from pandering politicians who try to bond with the blue-collar worker, by attack the travel perks of white collar workers. What they seem to forget is that these so-called boondoggles keep Joe SixPack employed.
Catering Business Marketing Plans
Creating a profitable catering business starts with a solid marketing plan. Marketing is the most important function of your business. The right marketing plan can make or break your business.