A fully booked calendar and a waiting list are two things that make clients want to do business with you all the more. Similarly, when you have a massive backlog of qualified leads and not enough time to call them all – you don’t have to beg or hard-sell. You just focus on trying to help other people and let them decide.
Monthly Archives: March 2009
Event & Catering Biz: Will You Beat the Recession or Will It Beat You?
The God’s cannot help those who do not seize opportunities. Listen up my event & catering friends. Whether you’re an off-site caterer, a wedding photographer, event planner, DJ, designer …. you have a choice; You can a) make less money and blame the economy – or b) make this your best year ever. Yes, the …
How To Blog Friends and Influence People
I’ve made thousands of extra dollars off this tactic. It’s a fun, positive and free way to build your brand and generate high quality leads. Use it! The Thank You Blog Do you send thank you cards to clients? Most business owners and salespeople know how well thank you cards help build a relationship. Because…
How to Blog and Get Event Clients
I talk to many business owners and salespeople and most don’t blog. To them, it’s a huge mysterious concept, blogging. That’s good news to those of us who do blog, but only if you use this potentially powerful marketing tool intelligently. For example, a lot of wedding planners blog about getting ready for weddings and…
8 Reasons Why Event & Catering Business Owners Fail
Whether you are just starting a catering business or event company, or you’re an old pro and you’re not having any fun (or enough income) this article will show you 8 ways to not grow your business – and some tips to help you achieve the success you want.
Web Ink Now: Does new marketing really work in Istanbul, too?
David Meerman Scott illustrates the force that is impacting your business faster and harder than the economy. Check this update from Istanbul. Web Ink Now: Does new marketing really work in Istanbul, too?. Now, if folks in Instanbul are shopping for local services using the web, don’t you think your local market is too? Folks,…
Employee Incentive Travel Debate
Is it more effective to scrap the whole idea of an exciting offsite meeting destination or a first-class awards dinner and instead give the constituents the cash you would have spent on them?
TARP & Event Planning Industry
The event industry is under attack. Event services providers must help the in-house planner sell the value of meetings and events and show them how to minimize reputation risk.
Consumer Behavior Video | Martin Lindstrom
Martin Lindstrom discusses product placement in the media. Does subliminal advertising really work? Lindstrom talks about the results of a scientific study in “Buy-ology.”
Special Event Industry & TARP
How can the Special Events industry fight back against the media assault? When the average worker reads about executives getting lavish parties, free golf outings and all-expenses paid travel to exotic resorts – they feel jealous and resentful, because the majority of people never get rewarded for their hard work with anything beyond a paycheck. …