Why are so many event businesses in trouble? The recession is only partly to blame. Homogeny. Because of the Internet, your customers can easily find lower-priced competitors faster than ever before. If you only provide generic event services that any other company can sell, you are a commodity. Take DJs for example, an industry full…
Monthly Archives: March 2009
The Freeway To Booking More Events
How to market your event planning business. How wedding planners can market themselves better. Get more catering clients.
Marketing Ideas for Caterers and Event Biz
If you’re looking for a fast way to generate more event bookings – try this strategy. You can actually increase the amount of advertising you do AND decrease your advertising costs … in fact you can even make advertising a source of revenue instead of an expense.
Marketing Strategies & Monkeys
Too many business owners make the mistake of trying to “half sell twice as many customers,” which is a formula for disaster. Neil Rackham quotes a Chinese proverb, “if you chase two monkeys, both will escape.”
Sales Tips: Close More Opening More
With a strong lead attraction system in place, prospective clients will pre-sell themselves. All you have to do is help them decide which of your services will be the best fit.
With a good lead attraction and conversion system – you just take orders and cash the checks.
Marketing Tips For The Wedding Business
Want to grow your wedding / event business? Here’s excellent marketing advice that anyone in bridal business can use. Everyone from DJ’s, wedding photographers, florists, wedding planners and caterers will discover some real gems here.
Catering in Slow Times – Marketing Plan B
How does a small caterer survive a recession? See how one firm went on a crash-diet and discovered a whole new market. Marketing for caterers and event services providers.
Marketing Plans for Caterers and Planners
Event & catering business plans. Whether you are starting a catering business or looking to expand a wedding planning company – you need to consider these ideas.
Free Directories for Photographers
Get your photography business website to ranker higher the search engines. Here’s a list of free or nearly free directories for photographers.
Gordon Ramsay, David Tutera & Building Your Catering & Event Business
Love him or hate him, you have to admit Gordon Ramsay is a powerful brand. David Tutera may not plan events the way you would, but his client roster is pure A-list.
So what business lessons do a hot-headed chef or a celebrity party planner offer you? Plenty… here are just two lessons: