What does it take to convert shoppers into clients? You must satisfy their basic desires. One of their strongest basic desires is the need to avoid loss. Shoppers need to be confident in you and your services before they’ll buy. That’s why shoppers tend to ask their friends and colleagues for business referrals. Asking around…
Monthly Archives: February 2009
Finding New Clients
Your customers are online. If buyers can’t find you – they can’t hire you. Since the majority of buyers are searching online, you must have a web marketing strategy if you want to be successful. Like it or not, innovative web technology must play a central role in your marketing strategy. This is not a…
Want More Clients?
It’s a tough time to be in business, if you‘re stuck in the past. The world has changed and if your marketing hasn’t kept pace – it’s only a matter of time before your business goes the way of the dinosaur. It seems like just a few years ago, a business owner could buy some…
Video Sharing Sites
Don’t just post video to YouTube. Post your videos on lots of sites and you increase the odds of connecting with new clients. Blip.tv MotionBox Metacafe DailyMotion HowCast MonkeySee Zoopy And if that’s not enough, here’s a list of 338 video sharing sites over at ReelSEO
WordPress
WordPress Resources: Download the latest version on WordPress for free, here. Watch a video showing you how to install WordPress via FTP Here’s a free FTP program to upload files from your computer to your web server. FileZilla. Only 5% of small businesses blog and 99% of them are doing it wrong. Blog Strategically Use…
Event Business Leads for Free: Craiglist Feed
How to pull event leads off Craigslist automatically.
HTML Editor
Free HTML Editor If you want your ads and other content you post to websites to look its best, you need to edit HTML. But fear not. With a WYSIWYG editor, it’s as easy as sending an email. WYSIWYG (What You See is What You Get) editors let you type and modify text. Make it…
Directories
Here’s a list of free, paid and hybrid directories for the event industry. Submit your listing and track your traffic. Consider a paid advertisement from the directories that send you free traffic before ones that have never sent vistors. GalaMall offers listings for as little as $5 a year. This site is growing quickly, I…
Local Search Directories
Get your business listed in as many free local search directories as possible. The more ways customers can find you, the more customers you’ll attract. Bookmark this list and next time you’re stuck on hold – use that down time to create more links for your business – free of charge. Google’s Local Business Search…