How I Got More Clients | Caterer Spills the Beans
Conversion Metrics and Trust Metrics Would you like to grow your business by 60% this year? While it sounds incredible, a caterer in Australia did just that. Did it cost a bunch of money or depend on aggressive sales tactics? No. Wayne Davis figured out how to get more potential clients to his website – and ...
Getting More Customers with “Free Advertising” Strategies
I stumbled across a strategy that you can use to attract more clients. I just sort of stumbles across it. Now before I give you the method I use to get more customers I must beg you to keep an open mind. This sales strategy revolves around a blog. STOP. I know a whole bunch ...
8 Ways to Blow Your Mobile Marketing Campaign
You’ve hired your bulk messaging provider and you’re ready to get started with mobile marketing. Congrats! You’re on your way to a boom in business and more customers than you ever thought possible. Or you’re wasting your money and the whole thing will die a quick death. Mobile marketing is easy and effective, but only ...
Tracking Traffic with Google Analytics
Google Analytics (google.com/analytics) is a free service offered by Google that monitors your site and gives you statistics about how many people are visiting it. You can use this information to find out how your site is doing and change your traffic strategy to get better results. And I mentioned already that it’s free, right? ...
Do You Need a Mobile Optimized Website?
A mobile optimized website is a must-have for some types of businesses and a nice-to-have for others. If your ideal customer is out and about when shopping around and searching for your type of business, you need a mobile site design – if you want the best chances of converting that searcher into a client. Restaurants, hotels ...
Video Marketing for Business
If you’re a local business and you haven’t discovered the power of video marketing yet, it will truly blow you away. Putting videos online about your business is one of the most powerful ways to get Web traffic and exposure, and you don’t need to be an ace filmmaker to do it. YouTube As of ...
4 Reasons Why You Need to Claim Your Local Business Listing on the Web
Have you ever heard of websites like Yelp, CitySearch and Google Places? These are sites that allow ordinary everyday folks to write reviews and leave comments about local businesses. They offer a wonderful way for you to increase your web presence and advertise your business. If it sounds like another unnecessary hassle and profile to ...
Elements of Good Co-Marketing
This recent announcement of a co-marketing deal points out key elements of a successful deal. “…combine our collective strengths into a mutually beneficial relationship. Our combined customer focus will yield broader and more powerful solutions with expanded choices, adaptability, and education opportunities.” http://www.laboratorynetwork.com/doc.mvc/new-objective-strategic-high-performance-lc-ms-0001 A co-marketing promotion combines strengths. The company with a great product can ...
Co-Marketing Partners: Finding The Right Combination
There are traits you want in any prospective partner; trustworthy, loyal, helpful, friendly, courteous, kind, obedient, cheerful, thrifty, brave, clean … But what traits are essential to a successful co-marketing partner? On the merchant side ( the partner with the product or service to be promoted) you need to look for a great product that the promoting partner’s ...
Strategic Partnerships
You need new clients and more sales -but you don’t have the time, the training or the patience for online marketing. Should you blog, tweet, post or pin? What’s better, Facebook, LinkedIn or Google? Everyday there’s some new internet marketing fad to chase. And you end up confused and overwhelmed. Luckily there is a better ...