How to Identify Your Company’s Unique Selling Proposition?
You can create or discover your company’s Unique Selling Proposition. Creating your USP should come from your ideal customer’s perspective. What matters most to your buyer? Just being different for the sake of being different may result in a frivolous, meaningless and potentially confusing point of differentiation. (“Hey! We’re the only plumber in town with ...
Cross-Promotion Tool: Alicanto
Alicanto’s Alliances feature is like no other cross-promotion program. Through it, you can easily invite neighboring businesses to work with you to grow your businesses together. They don’t even have to be existing Alicanto users — you can ask them to join so you can become a team of marketing powerhouses. Cross-promotion is a form ...
What’s the Difference: Co-Marketing or Joint Venture?
JV Deal? Joint Venture Marketing? Confused by the jargon? Greg Akselrud, Chair of the Internet, New Media & Entertainment Practice Group at Stubbs Alderton & Markiles, LLP makes it easy to understand in this SocialTech.com post : Time – While co-marketing arrangements can be long-term commitments, they are more often structured as shorter term agreements (1-3 years) ...
Retail Marketing Partnerships
photography.andreas / Foter.com / CC BY-NC-ND “It’s not too often that competitive food companies collaborate on marketing campaigns but ConAgra and Kraft have been doing it for a decade with the classic “Rotel queso dip” popular around the holidays and throughout football season. Tom Jensen, retail marketing expert at the University of Arkansas, said a ...
How Do You Write a Great Joint Venture Proposal?
Writing a good proposal for a joint marketing proposal isn’t hard when you have a well structured, simple, practical and actionable plan. Look For Problems Avoid the “confirmation bias” trap. People tend to pay attention to the facts that support their assumption and desires. When you want a deal to happen you’ll focus on the ...
Co-Promotions: If It’s Good Enough for Google
Teaming up with a the right partners, for the right reasons and at the right time makes sense. Google and HostGator paired up to promote Adwords to HostGator customers. HostGator mailed out (yes, paper, stamp, old-school) a promotional letter offering its customers a special Adwords discount. In addition, HostGator is using Adwords coupons as an ...
Joint Ventures, Strategic Alliances and Co-Marketing
Q: What’s the difference between a Joint Venture, a Strategic Alliance and a Co-Marketing Deal? A: The short answer is Strategic Objectives and Legal Complexity. Joint Ventures A Joint Venture usually refers to the creation of a new legal entity with equity shared among participants. A Strategic Alliance is limited in scope and involves sharing ...
Redbox / Verizon JV Deal
If you can’t beat ‘em, join em. When it comes to the future of digital entertainment, Netflix is the one to beat. Verizon wants in on streaming media and rather than attempting to build their own (FiOs movies are just not cutting it) they’ve partnered with Redbox. Per the press release: Verizon and Coinstar, Inc. ...
Partner or Perish
If you’re lucky enough to jump on a winning trend, hope you’re lucky to jump off on time. Remember when Blockbuster came to your town and shut down nearly every Mom & Pop video store around? At its height in 2004 it had over 60,000 employees and 9,000 stores. But just six years later it ...
How I Got More Clients | Caterer Spills the Beans
Conversion Metrics and Trust Metrics Would you like to grow your business by 60% this year? While it sounds incredible, a caterer in Australia did just that. Did it cost a bunch of money or depend on aggressive sales tactics? No. Wayne Davis figured out how to get more potential clients to his website – and ...