How Google Ranks a Website 1

How Google Ranks a  Website
Courtesy of: Quick Sprout Helpful infographic on “How Google Ranks a Website.” Just keep in mind that social signals are important … but not nearly as important as quality content and quality backlinks for most small business websites. Many business owners are mislead by SEO information like this. Social signals are 100% useful for bloggers ...

Designed to Sell

Designed to Sell
“Seeing comes before words.” – John Berger Clear communication is critical to persuasion. Design communicates visually and impacts us in ways that words alone never can.  Good design is intentional. It’s organized, clear and motivating. You need to clearly communicate to increase engagement. Confused or frustrated users lose interest; when people feel lost or overwhelmed, you’ve ...

NAP Consistency: Search Engine Optimization Tips For Local Business

NAP Consistency: Search Engine Optimization Tips For Local Business
(NAP) Name, Address and Phone Number Trust is based on consistency.  Search engines depend on trust.  When you have consistent local citations, your business listing ranks well. But if your business is listed with different business names, under various categories  with conflicting addresses and phone numbers, ”apart from causing confusion for humans, these discrepancies hinder Google’s ...

How to Identify Your Company’s Unique Selling Proposition?

How to Identify Your Company's Unique Selling Proposition?
You can create or discover your company’s Unique Selling Proposition. Creating your USP should come from your ideal customer’s perspective. What matters most to your buyer? Just being different for the sake of being different may result in a frivolous, meaningless and potentially confusing point of differentiation. (“Hey! We’re the only plumber in town with ...

Cross-Promotion Tool: Alicanto

Alicanto’s Alliances feature is like no other cross-promotion program. Through it, you can easily invite neighboring businesses to work with you to grow your businesses together. They don’t even have to be existing Alicanto users — you can ask them to join so you can become a team of marketing powerhouses. Cross-promotion  is a form ...

What’s the Difference: Co-Marketing or Joint Venture?

JV Deal? Joint Venture Marketing? Confused by the jargon?  Greg Akselrud, Chair of the Internet, New Media & Entertainment Practice Group at Stubbs Alderton & Markiles, LLP makes it easy to understand in this SocialTech.com post : Time – While co-marketing arrangements can be long-term commitments, they are more often structured as shorter term agreements (1-3 years) ...

Retail Marketing Partnerships

Retail Marketing Partnerships
photography.andreas / Foter.com / CC BY-NC-ND “It’s not too often that competitive food companies collaborate on marketing campaigns but ConAgra and Kraft have been doing it for a decade with the classic “Rotel queso dip” popular around the holidays and throughout football season. Tom Jensen, retail marketing expert at the University of Arkansas, said a ...

How Do You Write a Great Joint Venture Proposal?

Writing a good proposal for a joint marketing proposal isn’t hard when you have a well structured, simple, practical and actionable plan. Look For Problems Avoid the “confirmation bias” trap. People tend to pay attention to the facts that support their assumption and desires. When you want a deal to happen you’ll focus on the ...

Co-Promotions: If It’s Good Enough for Google

Co-Promotions: If It's Good Enough for Google
Teaming up with a the right partners, for the right reasons and at the right time makes sense. Google and HostGator paired up to promote Adwords to HostGator customers. HostGator mailed out (yes, paper, stamp, old-school) a promotional letter offering its customers a special Adwords discount. In addition, HostGator is using Adwords coupons as an ...

Joint Ventures, Strategic Alliances and Co-Marketing

Joint Ventures, Strategic Alliances and Co-Marketing
Q: What’s the difference between a Joint Venture, a Strategic Alliance and a Co-Marketing Deal? A: The short answer is Strategic Objectives and Legal Complexity. Joint Ventures A Joint Venture usually refers to the creation of a new legal entity with equity shared among participants. A Strategic Alliance is limited in scope and involves sharing ...