How to Get More Clients Now
It’s a tough time to be in business, but even tougher when your marketing plan is stuck in the past. The world has changed and if your marketing hasn’t kept pace - it’s only a matter of time before your business goes the way of the dinosaur.
It seems like just a few years ago, a business owner could buy some yellow pages ads, send out some flyers, maybe make a few hundred cold calls and slowly build a business.
Then things changed, and then they changed again.
“Why would anybody bother with the yellow pages? Just look it up on your phone or the computer.” That’s what my college aged kids tell me, and that’s exactly where buyers in your market are shopping for services too.
Cold calling may still work, but not like it used to. Nowadays, you can waste hours and hours trying to interrupt strangers so you can annoy them with a sales pitch. But be careful. People hate being cold-called so much that United States government passed a law to curb it. Maybe that should tell you something?
But even if you managed to get a list of people to legally annoy by cold-call, you won’t be able to talk to most of them. The majority screen their calls with receptionists, voicemail and caller I.D.
Junk-mail still works, but it gets more expensive every day. You spend $15,000 to mail out 10,000 letters. If 98% of your letters are never opened and only 2% respond - you may have a successful campaign. Mass mailings can bring in new leads, but they take a lot of cash.
A Better Way to Grow
How do you get all the clients you want? Be in the right place at the right time with the right stuff.
The right place is online. Please accept the fact that from now on clients are using computers and smartphones to shop. You have to have an effective presence there. The right time is whenever your clients are ready to buy.
The right stuff? That’s presenting yourself as the honest-to-goodness best solution to your buyer’s problem.
Learn more about these powerful and persuasive strategies by downloading “More Clients Now - Ten Free Tools” and learn how to attract new clients with proven strategies. Download instructions are located in the top right sidebar.
